Why do you need SEO services?

Why do you need SEO services for your website?

SEO is a long term process which helps you achieve more and more traffic plus better appearance in search engines like Google, Yahoo and Bing etc. Although it is a long term process but the positive effects start appearing from the first 45 days of its working. Its takes a long practice to learn SEO technique and to master the technique so that you will be able to boost your website.
No doubt you can also gain visitors by running PPC (Pay per click) or doing SMO (Social Media Optimization) but the negative is that PPC & SMO shows results for short term periods. Or you can say that as long as you are continuously working on these strategies, they will work for you. But what if you stop using these methods? All your efforts are going to be in vain because after you stop running SMO and PPC, your website will be in the same stage as it was in the beginning i.e. a few visitors giving you almost no profit. A website without traffic is a waste. SEO helps you gain stability and a long term position in the internet world, if done properly. That is why it takes some time to show its results. When you do SEO, you optimize the website i.e. you select some keywords and place them in your website which is also called on-page SEO. After the keywords placement, the next task is optimizing them so that they start working in the search results. That is a long term process which takes some time to show the results and mainly known as off-page SEO. After you do this and optimize your keywords, the website prepares itself for a long term survival. So after you stop doing SEO for your website, the effect is still not gone and it works same as it was working when the SEO was running.

Get SEO Services in Lucknow

SEO to Web Design is one the Best SEO service provider company in Lucknow who know what a website needs and what type of keywords will it take to get optimized. The company is having a very dedicated, passionate and consistent team of web designers who are skilled and experts in their fields. We use complete white hat technique to do SEO as Google has penalized lots of website which using black hat technique like,
Spamming link
Join any link farm to get good page rank
High density of keywords
Duplicate content
Back-link from spammed websites
Hidden text
A proper SEO can help you get your site in the top search results in the search engines and so it is known as search engine optimization. We focus on fulfilling the client’s requirement and achieve desired goals within a specific period of time. As one of the best SEO companies in Lucknow, we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO companies.

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Keyword Competition Analysis

Keyword Competition Analysis

Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition. Before targeting a new keyword vertical, it's imperative to evaluate the difficulty of the market. This is done by analyzing keyword competition.

how to check SEO keyword competition

1. SEOBook: SEOBook actually has a handful of excellent tools, and they’re all available for free. The SEOBook keyword tool is a keyword scraper that allows you to generate keyword lists and clean up existing keyword lists. When you plug in a list, you can scan various metrics for each keyword, including monthly search volume, daily search volume, ranking in Google and Bing, the CPC of the keyword for advertising purposes, and more

2. KWFinder: Keyword Finder is another excellent tool for keyword research, and of course it’s another paid tool with a limited free search. The free search allows you to plug in a keyword, a location, and a language, and it will give you keyword suggestions, trends, search volume, CPC, PPC, and a difficulty estimate.

3. Keyword Tool : This .io site is a pretty simple freemium keyword tool. I use it just to pull keyword suggestions, because the search volume, CPC, and adwords competition metrics are all hidden to free users. On the plus side, you can add up to five negative keywords and add a filter to the results, if the list is exceptionally large, and you have the option to copy or export all data.

4. Alexa : Alexa is generally know for their web ranking list and their generally inaccurate metrics, but they have a lot of good data these days if you know where to look for it. In this case, it’s excellent for a little competitor keyword research. You can plug in a site name and, as long as there’s data for the site, get more information. Click on the “get details” button, then the search analytics tab, and you will see a list of search queries and data about the traffic the website gets from those queries. Some of it will be overly broad, but a lot of it will be nice and useful.

5.  The Google Keyword Planner : No list of keyword tools would be complete without Google’s official tool. You need an active AdWords account to use it, but it isn’t as though you have to pay for one.

For more Detail visit
Best SEO Company in Lucknow
Call Us: +91 8181000018

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Google SEO Updates & Algorithm Changes

Google SEO Updates & Algorithm Changes

The SEO updates are directly proportional to Google’s algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google Algorithm Update are vital to enhance optimization of your website. Website admins need to have phenomenal understanding of all the latest Google search engine algorithm updates and related procedures, as only this can let them know latest SEO updates 2018 essential to optimize websites, ensure better DA and high rankings in SERPs.
Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.

Google SEO Updates & Algorithm Changes

1- updates related to Hummingbird : Introduced around August 2013, Google Hummingbird Update is Google’s new search algorithm that plays a significant role in deciding ranking of websites. It is made up of 200+ factors that can affect search results and website ranking. The biggest changes made in Hummingbird were capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of the smart phones in recent years. The name ‘Hummingbird’ comes from its ability to be “precise and fast” and it is mainly designed to better focus on meaning of a phrase or keyword rather than individual keywords. Hummingbird looks at the entire phrase to decipher the meaning of that phrase. Google Hummingbird SEO updates aid pages matching the meaning do better in search results.

2- Google Penguin Update: Google propelled the Penguin Update in April 2012 to catch the websites that are spamming Google’s search results. This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices. The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings.  As per Google’s estimates, Penguin influences approximately 3.1% of search queries in English, and approximately 3% of queries in languages like German, Arabic and Chinese, and an even much bigger percentage of them in “highly spammed” language categories. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics. However, once Penguin was introduced it implied that content was vital and those with incredible content would be recognized and those with little or spammy content would be punished.

1. Keyword Stuffing
2. Spammy Links
3. Low Quality Links
4. Over Optmization

3-Google Panda Update: Google’s Panda Update is acquainted in February 2011 and it is known as the powerful search filter implied to stop sites with low-quality content from making their way into top search results of Google. Panda is updated every once in a while.

4- Google Mobile-Friendly Update: Introduced On April 21, 2015, Google introduced its Mobile-Friendly search algorithm that is intended to give a lift to mobile friendly sites pages in Google’s mobile search results. One of the ideal approaches to get ready is to test that Google considers your site pages to be mobile friendly by utilizing its Mobile-Friendly Test tool.

Top 5 resources to find latest Google SEO Updates

1.) Moz : Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. From  Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates.

2.) Search Engine Land: Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes.

3.) Search Engine Journal: Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news.

4.) Webmaster World: Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing.

5.) Search Engine Watch: Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.

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Digital Marketing Company in Lucknow

We are Best Digital Marketing Company based in Lucknow can help bring profitable clients to your web site, which will help generating more interest in your business and will be helpful in collecting positive leads about business. Our digital marketing Packages are specifically designed for small business at smaller budgets. Our main target is to identify your real audience, who are more needed of your business and how they want to engage with or learn about you. We are establishing clear goals of what you want to achieve in your business by online advertisement. Our digital marketing experts from Google craft your Digital Strategy and execution is done successfully. We start every digital strategy project working closely with you through a workshop program. We get to know you, your culture, your offerings, your audience and your goals. Once we understand you, then the magic begins. We can execute your technique for you, or work alongside you to know who ought to be executing and how. Be that as it may you want progress, we can support and bolster you. We help you to get more traffic through organic search result from google, yahoo, bing and more.

The main Digital Marketing Services we cover are:

• SEO Services
• Pay per click
• Social Media Marketing : Consulting across all media profiles
• Website traffic analytics
• Creation of videos to be used with social media
• Website Design
• Online Reputation Management

Visit Us: http://www.justklicks.com/
Call: +91 8181000018

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Why Digital Marketing is Important to Grow Businesses

Why Digital Marketing is Important to Grow Businesses

8 Reasons why Digital Marketing is Important

1. Equal Opportunity for all kinds of businesses : Digital Marketing the online playing field and offers equal opportunities for all kinds of businesses. It is no more like the old days scenario when multinationals and big business houses mostly embraced Digital Marketing.

2. More Cost-Effective than Traditional Marketing: Small businesses with no assets and capitalization find a superior and financially savvy marketing channel in digital marketing. As per Gartner’s Digital Marketing Spend Report- “Up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.”
The report further suggests that 28% of businesses studied will move advertising budget allocations from traditional marketing channels and put them into digital marketing channels.


3. Delivers Conversion : Businesses measure accomplishment by the rate of approaching traffic gets converted into leads, supporters, subscribers, deals or sales. If there occurs no conversion, all your activity would amount to nothing and all your marketing endeavors will essentially go to squander. That is the reason entrepreneurs are streamlining their digital advertising efforts towards Conversion Rate Optimization, making it their top most priority.
Different digital marketing activities like Search Engine Optimization, Social Media Optimization and email marketing, etc. will also aid you in doing so. Inbound Marketing Report, SEO, SMO and Email Marketing create fast and viable communications with the target audiences and ensure higher conversion rates.

4. Helps you Generate Better Revenues : Along with better conversion rates created by successful digital marketing strategies, Digital Marketing also ensures great revenues. It conveys heaps of gainful advantages for you and your business appreciates better and higher incomes. With better revenue generation, little and medium businesses utilizing digital advertising strategies will have 3.3 times better odds of optimizing their business. Digital Marketing opens the ways to better, bigger and remote targeting markets both locally and abroad.

5. Facilitates Interaction with Targeted Audiences : One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions. Digital Marketing ensures the engagements that your clients hope to get while interacting with your business.

6. Caters to the Mobile Consumer : Without a doubt, with the fast expansion of smart phones, mobile marketing is the most contemporary way of data dispersal that is also today’s basic correspondence channel. These smart phones have turned into the main part of our life that 85+ percentages of grown-ups in India dependably have their mobile devices within their reaching distance.

7. Builds Brand Reputation : The importance of digital marketing lies in its capacity of pulling in the target audiences, who are in all likelihood to find out about your brand and might be intrigued enough to buy what you bring to the table. This will be helpful for your brand awareness, as the fulfilled clients will, in all likelihood enlighten other individuals concerning their involvement with your brand and optimize your brand reputation.

8. you earn the People’s Trust : Digital Marketing pays more emphasis on web-based social networking signals because of their immediate and more customized collaboration between a business and their target customers. Digital Marketing influences via web-based social media signals, social reviews and testimonials from genuine customers who had made a purchase with you and got profited. The more solid these social signs are, the better the trust rate it can produce from the prospects, the greater part of which can be converted into potential clients.

Elements of Digital Marketing

Websites and SEO content
Blogs
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Email marketing
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)

Digital Marketing Trends that boost ROI of Businesses

Influencer Marketing
Content Marketing
App Store Optimization
Big Data Personalization
In-store Marketing
Social Media Marketing
Live Video Streaming
Site Optimization as per the Wearable Technology
Consumer Engagement Strategy

Digital Marketing practices like importance of SEO in digital marketing, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Automation Marketing, Social Media Marketing, and so forth have turned out to be regular practices of B2B and B2C organizations. Digital Marketing aids you easily see the client reaction rates, measure the completion of your marketing goals, and hence empowers you design your next Digital Marketing Campaign more accurately.

So, this is why Digital Marketing is Important! Facing problems and wishing to know what would be the right Digital Marketing Strategy for your business? – Write us in comments.

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5 Best Backlink Checkers for Analyzing Your Backlink Profile

5 Best Backlink Checkers for Analyzing Your Backlink Profile

Here we share a list of the top backlink checking tools for finding & analyzing your website's backlinks. Backlink Checker help to find and research google backlinks. With this link analysis tool, you can see the top backlinks pointing to a specific domain. Having a good backlink profile is essential for SEO and you'll need to continually monitor your website's backlinks. Google has been increasingly vocal on how they are cracking down on bad linking practices over the past couple years. Sites with poor backlink profiles can suffer greatly in the SERPs and because of this, it is important that you continue to monitor your website’s backlink profile and remove any poor quality links that you find. There are a number of backlink checkers you can use to do this. In this article we will provide an overview of the best backlink checkers you can use to find and analyze all the backlinks to your site.

1- Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. Google will show you a nice number of your backlinks for free within the Google Search Console.

2- Moz is a popular and trusted place to go for analyzing your backlinks and determining how to rank better. Moz offers a comprehensive link profile analysis with valuable insights on the quality of those links, using Moz PA (Page Authority) and DA (Domain Authority). They also provide great link audits for find harmful links and avoiding penalties. Moz is a great all-in-one tool for keeping track of your SEO efforts.

3- Monitor Backlinks is an affordable alternative to many of the backlink checkers listed here. Their services are very easy to use and great for beginners. They’re best for individuals who want to start keeping an eye on their backlink profile without getting too in-depth. We do love their simplicity and user-friendliness, although have found issues in the past with the reliability of their reports. While every backlink checker misses a few links here and there, they had missed quite a few compared to the others. None the less, they still give you a good picture of your backlink profile at an affordable price

4- SEMrush is a popular SEO service that provides and accurate and in-depth look at backlink profiles and competitor insights. Well known for providing organic research on your competitor’s ranking positions and SEO metrics, SEMrush is commonly used by many digital marketers. With them, you can easily view and sort your site’s backlink profile to get an accurate picture, along with other valuable SEO metric insights.

5- Ahrefs is one of our favorite backlink checkers and is a great choice for quickly and easily monitoring your backlink profile. Ahrefs has an index size of 12 trillion links and does a great job of finding many of the backlinks pointed to your site. We've found that it finds more backlinks than any of the other services below. With Ahrefs, you can easily keep track of your backlinks, get email alerts for any new links found, track your targeted keywords’ ranking positions, analyze your website’s SEO statistics, analyze your competitor’s backlink profiles, and more. One of the main disadvantages is that you cannot import backlinks from other services, including from Google Search Console. However, Ahrefs is an all-around, effective backlink monitoring tool best for individuals or SEO professionals with a small number of clients.

 Free Backlink Checkers

1. Try BuzzSumo backlink checker for free
2. Try Openlinkprofile backlink checker for free

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What is a business directory

What is a business directory?

A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.
Getting your local business' NAP (Name, Address, Phone number) information listed on directories, online business listing sites, and citation sites helps to improve visibility, but backlinks from these sites can also have a benefit to SEO. Here are a few things to make sure your company listing has in it once you add it to a directory:
Consistent NAP. If you add or update your business on multiple business listing sites, make sure you're providing the same company information across each directory.
A link to your website. Backlinks -- also known as inbound links -- are crucial to your company website's domain authority. Consider adding a tracking link at the end of this URL as well, so you can see how much traffic your website specifically gets from the business directories that are linking to it.
A company description. Make sure you have a detailed description of your business that reflects your organization's mission, culture, and values.
Multimedia. Give company searchers a visual taste of your business with a picture or video of your office, your employees, or your daily business operations.

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