Gray Hat SEO
Gray Hat SEO is an SEO practice that's riskier than White Hat SEO. Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. In this post, We'll get the answers to the following questions:
- What is Gray Hat SEO?
- Why does it matter?
- What Gray Hat SEO should mean to you
- What Graey Hat techniques
What Is Gray Hat SEO?
Gray Hat SEO is difficult to define. In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines."
Why Does Gray Hat SEO Matter?
A proper understanding of Gray Hat SEO is important because it could improve your site's ranking without negative consequences, or it could cost you thousands in lost traffic. Google's best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn't automatically in the interest of search marketers or even the searchers themselves. What's more, Gray Hat SEO changes periodically; what's considered Gray Hat one year could be classified as Black or White Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.
Should You Be Implementing Gray Hat SEO Methods?
You don't gain much by getting on Google's bad side, and if you're unsure if a given method is going to violate Google's guidelines or not, it's probably best to avoid that tactic. Every marketer needs to evaluate risk versus reward on their own terms, but with Google's algorithms getting stricter and stricter all the time, your safest route as a business is going to be strictly white hat SEO.
Grey hat consists of techniques such as:
- Cloaking
- Purchasing old domains
- Duplicate content
- Link buying
- Social media automation and purchasing followers
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