Top SEO Trends 2018

7 SEO Trends 2018

Search Engines getting smarter, Google answering more queries directly on results’ pages and the increase of voice-activated search, some are worried their optimization strategy may need to change drastically. Search engines like Google and Bing are learning to understand content better and are aiming to satisfy users’ needs as best as they can.

More websites on page 1 of Google are HTTPS

HTTPS is simply the protocol that ensures your website is being viewed over a safe connection. To be able to add an S to an HTTP web address, one needs to acquire a so-called SSL (Secure Sockets Layer) certificate. This will make it possible for a site’s visitor data to be encrypted and secured. Google has made it clear that having HTTPS is a pretty big deal, and the search engine results page (SERP) shows it too. Back in June of this year, 55% of sites on page one of Google were secure, according to Moz. It’s predicted that by the end of the year, this number will increase to around 66%. On top of this, the Chrome browser has started implementing warnings on sites that are not HTTPS. This can affect a user’s experience negatively, and dissuade them from browsing your site or purchasing your services.

More SERP features are being displayed

A SERP feature is basically anything on a results page that includes more than the usual SEO title (top blue line), URL (middle green line) and description (black text underneath). Reminder: SERP is the geeky way of saying search engine results page. There are many more types of features that are used to answer queries directly: related questions, local pack (a Google map on the SERP), image results to name a few. The amount of rich snippets has tripled in the last two years, and already 87% of SERPs have some kind of rich answer displayed. These types of results tend to get more clicks than regular organic results, because of the prime real estate and eye-catching format.

More people are using voice search

What happens when you’ve got a burning question but no one’s around? Just ask your phone, all the cool kids are doing it! Seriously. Voice activated search is increasing rapidly thanks to voice recognition software used in mobile devices and home speakers. Already 55% of teens and 40% of adults use voice search on a daily basis, plus it’s predicted that by 2020 half of searches will be voice activated. The rising popularity of this trend is inevitable.The mear fact that you no longer need to type a query in a search box to get answers makes voice search fast and convenient for busy bees.

Link building

Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche. This doesn’t always mean that the best backlinks come from the most popular sites, but it’s still crucial to seek coverage from sites that are relevant to your industry. Referral traffic can still contribute to your site’s organic search rankings, while it is also useful to start thinking of link building as a long-term process. A challenge for 2018 will be dealing with guest blogs and how to involve them as an integral part of a link building strategy without hurting a brand’s reputation. 

User experience 

A good user experience increases the chances of people engaging with the pages that they visit. User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. The first step is to monitor a site’s speed, its readability and its navigation structure to examine how these can be improved through the right changes. A closer look at your visitors’ browsing habits can offer helpful insights.

If you have a local business, you’ll want to focus some effort on improving your local SEO to be able to be featured in the so called local pack. The rise of featured snippets, PPC, voice search and local SEO can often yield better results than an organic ranking. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and growing trends.

SEO Company in Lucknow

SEO Services in Lucnow

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is Seo important for Business?

is Seo important for Business?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Search engines like Google, Yahoo, and Bing each have algorithms – fancy mathematical formulas – to determine whose websites appear on the first page, second page, and so on. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing. SEO Services is cost-effective Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence. SEO helps to direct traffic to your website by helping improve your ranking. Local SEO helps to focus your resources to ensure that the people seeing your advertising are the people most likely to do business with you.
SEO can show your website to the consumer who’s looking for your service in search engines. SEO isn’t a one-time thing to do, It’s a longterm continuously updated process and the same goes for providing content in your business. If you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success

How Does SEO Work?

SEO consists of multiple strategies, actions, and best practices for improving your website’s position in search engines.
There are two types of SEO: on-page and off-page.
On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on.
On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links.

About Top SEO Company in Lucknow

JustKlicks is a leader in SEO Services and website design for small-to-large sized businesses. We offer a variety of services like Social Media Marketing, Graphics Design, Logo Design, SMO, PPC & Other for help to grow your business presence online. If we can help in any way, please don't hesitate to set a time to meet or leave your details and We will get back to you.!

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Why SEO is Important for Business?

Why SEO is Important for Business?

SEO is important for small businesses.
1) Visibility
Now, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. The idea is to be visible to the world and trust me nobody will be able to see you if you are just blatantly writing the content. it is going to be of no use, you are just wasting your time, money and resources.
Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. We optimize our product the more there are chances of the consumer finds it. Now you know why SEO is important for business.

2) Branding
Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. You need to brand your product to get into the subconscious minds of the consumers as this is going to help in people knowing the brand and the more the people know the brand there are more chances of creating leads. SEO helps you in making the people aware about your brand and this is going to make the customer depend on you easily. Your customer Google’s everything and the first page is the only options for him or her, so you need to decide what you want to do about it. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3) Credibility
Searchers give psychological rankings to brands on the basis of search results. Therefore, your business is going to generate leads on if it has a certain kind of credibility and that does not happen in a day or something. It takes time to optimize the whole thing and then Google also takes time to crawl your site and you are able to seek results a little later. By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you wants your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

4) Generates Traffic
You need to regulate the traffic in the right direction and make it work for your business. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

5) Exposure
SEO gives us a chance of exposing your brand in the market that too without investing a lot of money. If there wouldn’t have been Searching engine optimization then this would have been so expensive. Search engine Optimizing helps you in getting what you have always wanted. this is the kind of exposure that you were expecting and you will definitely get it over here. 

6) Cost-effective way of marketing
SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. 

7) Return on Investment
With SEO you get a higher Rate on Investment other than advertising and marketing.

8) Demographics-based targeting
Optimization will make your work easier altogether and you need not buy or spend money or time on the set of people that would not buy your product. So, be it age, sex, territory, preference, geography etc. you may choose the metrics and automate it according to what or how you want it to be.  This kind of targeting will definitely boost your sales and you will meet your targets within time. There are bigger chances of endearing success if you focus on this it may lead you to the bigger reveries that you have always seen.

9) Insight into the customers
SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it.

10) Measurable Results
SEO gives us a chance to deliver measurable results and allows us to fiddle with the metrics. You know your budget, success or failure, clicks, conversions, or other things worth knowing. We have a chance of understanding where we are going wrong or right without wasting time and money.

SEO Company in Lucknow
Seo Services in Lucknow
Seo in Lucknow

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8 SEO Ranking Factors in 2017

8 SEO Ranking Factors in 2017

Day by Day search engines refine our ranking algorithms to better determine relevance and return results that better align with searcher intent.

1) Well Designed Website:

It is very important to have clean and attractively designed website to get attention of your audience. Who does not like to get into the coolest showroom with best flooring lights and decorative walls? Same is the case with online store, let your audience at least bring to your desktop website with its awesome look.

2) Mobile Responsive:

With recent Google update, the big giant has made it clear that there is no room for websites which are not mobile-optimized. If you have not paid attention to your mobile responsive feature, its high time to ask your developer about it. We at JustKlicks Lucknow offer mobile responsive website designs and themes.

3) Content Management:

Content still rules the list of Google ranking factors. Unique content with SEO optimized keywords will enhance your rankings. Remove duplicate content and improve quality of content on your website.

4) Onpage Optimization:

Ensure that you have listed the targeted keywords. Check its competition and impact on your website. choose right keyword through Keyword Planner.

5) Sitemap:

Sitemap is a crucial element to connect with Google’s algorithm. It is a file where you have to list all the web pages of your website. With the help of sitemap, you can tell Google and other search engines about organization and structure of your website. Submit the sitemap file in Google webmaster and monitor the index level.

6) Google Business:

Local SEO is very important from small to large sized business. Register your business in Google maps and help customers locate in your city. Operational hours, services offered and other business details should needs to update. At JustKlicks - SEO Company in Lucknow, we can assist you in registering your business on map.

7) Blog:

Blog is the best way to engage with your customers. Blogging is the way to content marketing. Try to provide interesting information which they would like to read and comment on. JustKlicks offers Blog Deign Services in Lucknow.

8) Social Media Marketing

Engage yourself on all social media platforms like Facebook, Twitter, Instagram etc.. Post content using hashtags(#), polls and competitions. We can Contact Justklics - social media marketing experts in Lucknow for getting your business on social media with right strategies.

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SEO Company in Lucknow

SEO Company in Lucknow – Still in search of best SEO service in Lucknow? If yes, then Justklicks is the best solution for you. Our SEO Expert Lucknow is known for its White Hat SEO services in all over city. We are Digital marketing experts and well known in the SEO service Industry of Lucknow. So if you are looking to get the best SEO Services in Lucknow for any business Then JustKlicks is the one-stop solution for you. We provide result-oriented SEO Services in Lucknow. 

About Our SEO Company in Lucknow
Search engine optimization is the best way to increase the online visibility of your business. With the help of SEO Services, you can target the millions of people for your services without paying for Clicks like in PPC services. We can help to increase your brand awareness. We also offer SMO Services handle all social media like facebook, Google, Youtube, Instagram, twitter...etc.
Online visibility of local business is the best to approach to target millions of people for your services. We work according to the Google policies and White hat SEO Services. 

• With the help of Our SEO Company in Lucknow, you can boost ROI ( Return On Investment).
• We are the team of SEO Experts & our Services based 100% white hat search engine latest algorithm of Google, Yahoo, Bing etc.
• We follow White Hat SEO techniques & provide long-term SEO results.
• For best Brand Reputation, Trust & Credibility of your business.

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SEO Services

You need to take your business to the right customers at the right time. SEO searches are a great way to reach your customers and prospects. Search engine optimization (SEO) is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. SEO techniques are very helpful for the reach, growth and sustainability of your business. 
Local SEO is a one of the most effective form of online marketing, when local businesses can reach to local customers to promote their services. JustKlicks will help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. We provide a detailed SEO report of your website’s key performance indicators so you can easily see the improvements made from our efforts.
SEO is not just about building search engine-friendly websites. It's about making your site better for people too. At Justklicks we believe these principles go hand-in-hand.

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