Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO): 

Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the SERPS across a range of specific combination of keywords entered by users. SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors. It's also important to stay up-to-date on the updates Google makes. SEO is the process of increase the visibility of any blog, website or inner pages in Google, Yahoo, Bing and other search engines. By the use of SEO techniques, you can grow your sales and business online.

SEO Strategy audit checklist

Step 1: Goals: Auditing value of current SEO and identifying goals
Step 2: Technical SEO: improve crawling and indexing for maximum visibility
Step 3: On-page optimization: Review markup and copy against best practices
Step 4: Content strategy: managing the right type of content to attract links and visitors
Step 5: Link-building: deas to gain more quality links and review and disavow poor quality links
Step 6: Internal linking: often a missed opportunity to improve SEO

How can SEO Services help your business?

SEO is a low-cost way to drive quality visitors who want to do business with you to your site.
1- Create an SEO strategy: 
SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer.  Here are a few points you need to consider when working out an SEO strategy-
1- Who is in your target market?
2- Most people search on mobile devices: Optimizing websites for mobile browsers. Check your website mobile freindly Google's Mobile-Friendly Test.
3- What’s your audience searching for?
4- Simple navigation reigns and quality content is king
5- Links to your site are extremely valuable
6- Social media has a pivotal role
7- Analysis is the key to SEO

2- Give your site a logical structure : Search engines need to be able to navigate your site and recognize what it is about, that's why it matters how your site is organized. Make sure all your pages are linked together and have a descriptive URL, title and meta description.

3- Make your site mobile friendly: Search engines rank mobile friendly sites higher than sites that are not optimized for mobile devices, even if the person searching is using a desktop.

Types of SEO:

On Page Optimization

• Competitor Analysis
• Website Analysis
• Duplicate Web Content Check
• Keywords Density Check
• Keywords Research
• keywords Fixing
• Keywords Mapping
• Meta Tag Optimization
• Title Tag Optimization
• Alt Tag Optimization
• Header Tags H1,H2,H3…H6 optimization
• Website Content Updation
• Robots.txt Creation and Updation
• Sitemaps Creation and Updation
• XML Sitemaps
• HTML sitemap
• Image Sitemap
• Video Sitemap
• News Sitemap
• Canonical Issue and 301 & 302 Redirection issues
• Custom 404 Page creation
• Setup Google Analytics Account
• Setup Google Webmaster Account

Off Page Optimization: -

• Business Listing Submissions
• Article Submissions
• Blog Submissions
• Press releses Published
• Google Local Listing
• Bing Local listing
• Social BookMarking Submissions
• Classifieds Submissions
• Search engine Submissions
• Company Profile Creation
• PDF Submissions
• PPT Submissions
• Image Submissions
• Infographic Creation and Submissions
• Forums Discussions
• http://Quora.com
• Disqus – The #1 way to build your audience