Showing posts with label On page SEO. Show all posts
Showing posts with label On page SEO. Show all posts

Tuesday, 24 July 2018

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Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO)

Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the SERPS across a range of specific combination of keywords entered by users. SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors. It's also important to stay up-to-date on the updates Google makes. SEO is the process of increase the visibility of any blog, website or inner pages in Google, Yahoo, Bing and other search engines. By the use of SEO techniques, you can grow your sales and business online.

SEO Strategy audit checklist

Step 1: Goals: Auditing value of current SEO and identifying goals
Step 2: Technical SEO: improve crawling and indexing for maximum visibility
Step 3: On-page optimization: Review markup and copy against best practices
Step 4: Content strategy: managing the right type of content to attract links and visitors
Step 5: Link-building: deas to gain more quality links and review and disavow poor quality links
Step 6: Internal linking: often a missed opportunity to improve SEO

How can SEO Services help your business?

SEO is a low-cost way to drive quality visitors who want to do business with you to your site.
1- Create an SEO strategy: 
SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer.  Here are a few points you need to consider when working out an SEO strategy-
1- Who is in your target market?
2- Most people search on mobile devices: Optimizing websites for mobile browsers. Check your website mobile freindly Google's Mobile-Friendly Test.
3- What’s your audience searching for?
4- Simple navigation reigns and quality content is king
5- Links to your site are extremely valuable
6- Social media has a pivotal role
7- Analysis is the key to SEO

2- Give your site a logical structure : Search engines need to be able to navigate your site and recognize what it is about, that's why it matters how your site is organized. Make sure all your pages are linked together and have a descriptive URL, title and meta description.

3- Make your site mobile friendly: Search engines rank mobile friendly sites higher than sites that are not optimized for mobile devices, even if the person searching is using a desktop.

Types of SEO:

On Page Optimization


  • Competitor Analysis
  • Website Analysis
  • Duplicate Web Content Check
  • Keywords Density Check
  • Keywords Research
  • keywords Fixing
  • Keywords Mapping
  • Meta Tag Optimization
  • Title Tag Optimization
  • Alt Tag Optimization
  • Header Tags H1,H2,H3…H6 optimization
  • Website Content Updation
  • Robots.txt Creation and Updation
  • Sitemaps Creation and Updation
  • XML Sitemaps
  • HTML sitemap
  • Image Sitemap
  • Video Sitemap
  • News Sitemap
  • Canonical Issue and 301 & 302 Redirection issues
  • Custom 404 Page creation
  • Setup Google Analytics Account
  • Setup Google Webmaster Account

Off Page Optimization: -


  • Business Listing Submissions
  • Article Submissions
  • Blog Submissions
  • Press releses Published
  • Google Local Listing
  • Bing Local listing
  • Social BookMarking Submissions
  • Classifieds Submissions
  • Search engine Submissions
  • Company Profile Creation
  • PDF Submissions
  • PPT Submissions
  • Image Submissions
  • Infographic Creation and Submissions
  • Forums Discussions
  • http://Quora.com
  • Disqus – The #1 way to build your audience

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Wednesday, 2 May 2018

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Best SEO Company in Lucknow - JustKlicks

What is SEO and why you need it?

SEO is all about to get top ranking of your website on various Search Engines for getting more traffic on website and create online popularity. To get top ranking of your website on search engines is not a easy task, its require a lot of time and hard work. When SEO Services is done successfully in proper way, it provides one of the highest ROIs of all other marketing tactics.


Best SEO Company in Lucknow

If you want to get online popularity of your company/business, you need to hire SEO Company which can help you to increase your brand awareness to gain more visibility in online world. We are based in Lucknow, our services are not restricted to the Lucknow. We offer SEO Services to all INdia.

How we establish you the top of the search engine result pages (SERPs)?



  • Analytics tracking – We can prove you the importance of online presence for local businesses by setting up online web analytics for your website so that you can analyze the number of visitors on your website on regular basis and evaluate the output.
  • Social media optimization (SMO) – Social media is a huge platform and its popularity cannot be avoided and therefore, as a well-established SEO Company in Lucknow we utilize the benefits of social media platform by enhancing your local business visibility on Facebook, Instagram, Twitter, Pinterest, Google+, and other social media channels.
  • On/Off page optimization – We do an On-page optimization by ensuring that all the content, site coding, and tags are working appropriately. We also make use of effective off-page technique to drive more traffic to your website.
  • Keyword analysis – Picking up the right keyword is the most integral part in order to generate maximum out of the effective SEO strategies. We pick the right set of keywords by analyzing what your potential customers are searching on the web and what strategies your competitors are following.  
  • Monthly reports – We are trusted as the Best SEO Company in Lucknow as we provide monthly reports to our clients so that they can evaluate the satisfactory results. 



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Thursday, 5 April 2018

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What is SEO Services?

SEO Services 

If you want to drive more traffic on the website, SEO Service help your site rank up on the search Engine. Getting organic traffic naturally is not an overnight task. Depending on your goals and needs the below services may be right for your website.

Website SEO Audit

Find out weaknesses & strengths and discover why the site is not fulfilling peak efficiency. An SEO audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also guidance for going beyond addressing issues, and making marked improvements in areas of content, link development, and overall organic search strategy.

On-Page SEO

On-page SEO is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner or an SEO company. On-page SEO a variety of fundamental elements such as page titles, headings, content and content organization, and internal link structure. On-page optimization would generally target the home page and a few other important pages on the website. 

SEO Content Development

SEO content development is the process of creating website content which can come in a variety of forms, including articles, infographics, PDFs, searchable databases, web tools, and the like.

Link Development

Backlinks are the most vital component of any SEO campaign, and at the same time the most time consuming and consequently most expensive part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

Code Optimization

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML like present your content in an easy-to-understand format, Reduce the load-time of your website pages. 

SEO Service Provider in Lucknow, India

We are Best SEO Company in Lucknow and provide affordable SEO Services in Lucknow. We provide a strong SEO campaign to improve your company's search engine ranking page (SERP) in major search engines, which allows potential customers easily find you, who are looking for the services you offer. We put all our efforts to increase the web traffic and sales for you. Our team of highly skilled SEO experts, who focus on numerous industries and apply best quality techniques to give your site more improved and high rankings.

WHY CHOOSE US?

  • INCREASED VISIBILITY : Every business aims to reach to its core target market. Our SEO services enable every business to gain enhanced visibility by accomplishing their tailored requirements.
  • DESIRED RESULTS : We adopt the best marketing strategies to let you gain better ranking in major search engines. For this, our experts do complete website analysis and after that provide better results to the clients.
  • ENHANCED BRAND IDENTITY: We deliver relevant content, which is accessible to your potential customers easily. This helps you attain good public exposure and get enhanced brand recognition.
  • ONLINE PERFORMANCE TRACKING: Our SEO reports are a perfect medium to comprehend your customers and your performance. We serve you with crucial reports that help you improve the effectiveness of your business.

Activities of SEO Services


  • On-page Optimization
  • Site Rank Analysis
  • Competitor Analysis
  • Keyword Analysis
  • Website Traffic Management
  • Web Content Development
  • Search Engine Campaign
  • Social Bookmarking
  • Social Media Marketing

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Friday, 16 March 2018

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Google My Business Listing

What is Google My Business?

My Business is Google’s one-stop shop to manage how your business will look and perform in the search engine. It is an essential tool to find out and adjust how your site shows in Maps, the Knowledge Graph, Google+ and organic search results. 
You can manage your business listing by adding NAP details, opening hours, photos etc. In addition to that, it is possible to manage the reviews your customers leave behind. As you know, reviews should be a key factor in your local SEO efforts.

How does it work?

Getting started with My Business is easy; you have to make an account and claim your business. After filling in your details, you will get a real-life postcard from Google on the address you’ve specified. This card is the only proof you’re the owner of the business listed at the address. 
Once verified, you can fill in all the necessary details and check how your listing is doing. You can even get regular insights to see how many impressions, clicks and subscribers your listing got over a period. It’s a great way of getting a feel for how your business is perceived by Google and customers alike.

Keep in mind that My Business is not the catch-all tool for your local SEO. It has to work in tandem with your on- and off-site SEO efforts. You won’t climb the charts if your profile is inaccurate, but you also won’t reach the top without a well-optimized site and localized content. These things go hand in hand.

Ranking factors

Google My Business uses many factors to determine rankings for businesses. We’ll highlight the three most important ones:
  1. Relevance
  2. Distance
  3. Prominence

Relevance
Relevance determines how well your business fits the search intent of the customer. Is your focus identical to what the customer needs or are you a bit opaque about what your business does? Vagueness doesn’t rank. Be as clear as you can be. Keep your focus.

Distance
Distance is a well-known factor for ranking local businesses. You can’t rank in a local search for (dentist New Jersey) when you have located your company in Manhattan. The exact way Google determines which businesses to show in a local search is unknown, and it can be pretty hard to rank in a given area. The other factors play a significant role as well. It helps not just to say you are located in a particular area, but also to show it by creating local-oriented content around your business on your site. Google uses what’s known about the location of the searcher to present the most relevant local businesses.

Prominence
Prominence is all about the activity around your listing; this could be the number of reviews, events, local content et cetera. It also helps if you can get loads of quality links to your site. It is somewhat hard to determine what prominence means exactly, but one thing is sure: no one likes dead profiles. You have to keep it updated with new photos and manage your reviews. As said before, this works in tandem with your site, so make sure both listings align and that you publish local content.

Optimize your Google My Business listing
To start, you need to claim your listing. After that, you can use the following tips to make your My Business account a success. Keep in mind that everything you add must be in line with the information you provide on your site. Inaccurate information kills your listings and could kill your rankings:

  1. Claim your listing with your actual business name
  2. Choose a category as accurate as possible
  3. Provide as much data as you can – your profile has to be 100%
  4. Check your phone number
  5. Check your opening times – think about holidays!
  6. Review your photos – are they accurate and good or can you improve them?
  7. Create citations on other sites as well – pick well-regarded business listing or review sites and directories, stay away from spammers
  8. Keep your My Business listing in line with your site – and use Schema.org data
  9. Above all, keep your data up to date

It’s critical to remember that this is not a set it and forget it type of thing. Things change, your business changes. Keep everything active, monitor reviews and stay on top of things. It’s frustrating if your listing doesn’t perform as well as you’d like, but keep putting in the hours, and it will work. 
JustKlicks an Digital Marketing Agency in Lucknow providing a full range of online marketing services. If you need Search Engine marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMO) or Pay per Click (PPC), we can help you. Contact us now at: +91 8181000018

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Friday, 29 December 2017

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Content Optimization in SEO

Content Optimization in SEO

Content optimization is more than using some top keywords in each page. Effective content optimization focuses on using very specific keywords in very specific places to send the strongest possible relevance signals for that keyword target.
The importance of placing keywords in the important places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.
  • Page URL: The page URL in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to specify the page url, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page url.
  • Title tag:The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results.
  • Meta description: Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not effect rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
  • Meta keywords: Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
  • Headline: The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
  • Body copy: Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. 

When trying to determine if the keyword has been used optimally in the body copy, follow these three priorities:

1- Using the exact keyword once in the body copy.
2- Natural readability.
3- Repeating the exact keyword again additional times while preserving readability.
Content Optimization - SEO

SEO Company in Lucknow
SEO Services in Lucknow
SEO in Lucknow
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Tuesday, 5 December 2017

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SEO Services

SEO Services


SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and key phrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.

On Page Optimization:
This is the method which refers the features the given websites and webpage. You can also all the issues by your own way, you can use the coding. This optimization will be compromised Meta tags, HTML code and the density of keyword and placement of keyword. It maintains the latest optimization technologies to satisfy our clients all over the world.

Off Page Optimization:
It refers the all that factors which gives the helpful output on your business. This type of optimization will not control by your self with coding on your page. It compromised on the link popularity and the page rank. It maintains the latest optimization technologies for the saticfaction of the clients all over the world.

What is “White Hat” SEO Services?

Content: Fresh, frequent, rich, and high quality content that contains pertinent keywords gets higher ranks on Google – the search engine with the biggest share of overall searches.
Architecture: The way you build your site matters, too. Does the site work for mobile, load quickly, and is it secure? Coding: Yes, HTML is still relevant, and the way it’s used can make or break your ranking.
Trust: Trust takes time to grow, and it grows best with rich and trustworthy content, engagement with site users, and a brand identity that people trust.
Social Media: It’s so much more than Facebook!! Social media marketing brings you into a deeper relationship to your user base, and your users can also influence buying within their circle of influence.

Best SEO Company in Lucknow

Justklicks is providing you to the best SEO services that will raised your website in high ranking. Our SEO experts will help you in the to make your website ranking on the top with the help of SEO tricks and methods. We use only proven, effective, and safe methods to generate traffic and leads for your business.


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Monday, 18 September 2017

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10 Best Off-Page SEO Techniques for 2017

10 Best Off-Page SEO Techniques for 2017

Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. Proper On-page and Off-page optimization work will give a better position to your website in SERP. SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO:


ON-Page SEO:

It refers to all the things that we do within our website such as title, meta description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly. With the on-page techniques we can get visibility in search engines.
Check out On-Page SEO Techniques 2017

Off-Page SEO:

Off-page SEO will help make your website popular on the internet, so you can get more visibility. Off-page SEO techniques will help improve your website position in SERP. Check 10 best off-page SEO techniques:
1. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
2. Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
3. Forum Submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
4. Blog Directory Submission
Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
5. Article Submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
6. Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
7. Video Submission
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.
8. Image Submission
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
9. Infographics Submission
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
10. Document Sharing
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
Want to learn more about SEO Services and Digital Marketing Services- Contact US at +91 8181000018

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Seo Tricks and Tips 2017
Know about SEO, SEM, SMM, SMO?
SEO 2017
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