Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Tuesday, 27 November 2018

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Google SEO Updates & Algorithm Changes

Google SEO Updates & Algorithm Changes

The SEO updates are directly proportional to Google’s algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google Algorithm Update are vital to enhance optimization of your website. Website admins need to have phenomenal understanding of all the latest Google search engine algorithm updates and related procedures, as only this can let them know latest SEO updates 2018 essential to optimize websites, ensure better DA and high rankings in SERPs.
Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.

Google SEO Updates & Algorithm Changes

1- updates related to Hummingbird : Introduced around August 2013, Google Hummingbird Update is Google’s new search algorithm that plays a significant role in deciding ranking of websites. It is made up of 200+ factors that can affect search results and website ranking. The biggest changes made in Hummingbird were capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of the smart phones in recent years. The name ‘Hummingbird’ comes from its ability to be “precise and fast” and it is mainly designed to better focus on meaning of a phrase or keyword rather than individual keywords. Hummingbird looks at the entire phrase to decipher the meaning of that phrase. Google Hummingbird SEO updates aid pages matching the meaning do better in search results.

2- Google Penguin Update: Google propelled the Penguin Update in April 2012 to catch the websites that are spamming Google’s search results. This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices. The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings.  As per Google’s estimates, Penguin influences approximately 3.1% of search queries in English, and approximately 3% of queries in languages like German, Arabic and Chinese, and an even much bigger percentage of them in “highly spammed” language categories. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics. However, once Penguin was introduced it implied that content was vital and those with incredible content would be recognized and those with little or spammy content would be punished.
  1. Keyword Stuffing
  2. Spammy Links
  3. Low Quality Links
  4. Over Optmization

3-Google Panda Update: Google’s Panda Update is acquainted in February 2011 and it is known as the powerful search filter implied to stop sites with low-quality content from making their way into top search results of Google. Panda is updated every once in a while.

4- Google Mobile-Friendly Update: Introduced On April 21, 2015, Google introduced its Mobile-Friendly search algorithm that is intended to give a lift to mobile friendly sites pages in Google’s mobile search results. One of the ideal approaches to get ready is to test that Google considers your site pages to be mobile friendly by utilizing its Mobile-Friendly Test tool.

Top 5 resources to find latest Google SEO Updates

1.) Moz : Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. From  Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates.

2.) Search Engine Land: Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes.

3.) Search Engine Journal: Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news.

4.) Webmaster World: Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing.

5.) Search Engine Watch: Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.
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Monday, 12 November 2018

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Why Digital Marketing is Important to Grow Businesses

Why Digital Marketing is Important to Grow Businesses


8 Reasons why Digital Marketing is Important

1. Equal Opportunity for all kinds of businesses : Digital Marketing the online playing field and offers equal opportunities for all kinds of businesses. It is no more like the old days scenario when multinationals and big business houses mostly embraced Digital Marketing.

2. More Cost-Effective than Traditional Marketing: Small businesses with no assets and capitalization find a superior and financially savvy marketing channel in digital marketing. As per Gartner’s Digital Marketing Spend Report- “Up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.”
The report further suggests that 28% of businesses studied will move advertising budget allocations from traditional marketing channels and put them into digital marketing channels.


3. Delivers Conversion : Businesses measure accomplishment by the rate of approaching traffic gets converted into leads, supporters, subscribers, deals or sales. If there occurs no conversion, all your activity would amount to nothing and all your marketing endeavors will essentially go to squander. That is the reason entrepreneurs are streamlining their digital advertising efforts towards Conversion Rate Optimization, making it their top most priority.
Different digital marketing activities like Search Engine Optimization, Social Media Optimization and email marketing, etc. will also aid you in doing so. Inbound Marketing Report, SEO, SMO and Email Marketing create fast and viable communications with the target audiences and ensure higher conversion rates.

4. Helps you Generate Better Revenues : Along with better conversion rates created by successful digital marketing strategies, Digital Marketing also ensures great revenues. It conveys heaps of gainful advantages for you and your business appreciates better and higher incomes. With better revenue generation, little and medium businesses utilizing digital advertising strategies will have 3.3 times better odds of optimizing their business. Digital Marketing opens the ways to better, bigger and remote targeting markets both locally and abroad.

5. Facilitates Interaction with Targeted Audiences : One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions. Digital Marketing ensures the engagements that your clients hope to get while interacting with your business.

6. Caters to the Mobile Consumer : Without a doubt, with the fast expansion of smart phones, mobile marketing is the most contemporary way of data dispersal that is also today’s basic correspondence channel. These smart phones have turned into the main part of our life that 85+ percentages of grown-ups in India dependably have their mobile devices within their reaching distance.

7. Builds Brand Reputation : The importance of digital marketing lies in its capacity of pulling in the target audiences, who are in all likelihood to find out about your brand and might be intrigued enough to buy what you bring to the table. This will be helpful for your brand awareness, as the fulfilled clients will, in all likelihood enlighten other individuals concerning their involvement with your brand and optimize your brand reputation.

8. you earn the People’s Trust : Digital Marketing pays more emphasis on web-based social networking signals because of their immediate and more customized collaboration between a business and their target customers. Digital Marketing influences via web-based social media signals, social reviews and testimonials from genuine customers who had made a purchase with you and got profited. The more solid these social signs are, the better the trust rate it can produce from the prospects, the greater part of which can be converted into potential clients.


Elements of Digital Marketing

Websites and SEO content
Blogs
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Email marketing
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)

Digital Marketing Trends that boost ROI of Businesses

Influencer Marketing
Content Marketing
App Store Optimization
Big Data Personalization
In-store Marketing
Social Media Marketing
Live Video Streaming
Site Optimization as per the Wearable Technology
Consumer Engagement Strategy

Digital Marketing practices like importance of SEO in digital marketing, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Automation Marketing, Social Media Marketing, and so forth have turned out to be regular practices of B2B and B2C organizations. Digital Marketing aids you easily see the client reaction rates, measure the completion of your marketing goals, and hence empowers you design your next Digital Marketing Campaign more accurately.

So, this is why Digital Marketing is Important! Facing problems and wishing to know what would be the right Digital Marketing Strategy for your business? – Write us in comments.
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Monday, 29 October 2018

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5 Best Backlink Checkers for Analyzing Your Backlink Profile

5 Best Backlink Checkers for Analyzing Your Backlink Profile

Here we share a list of the top backlink checking tools for finding & analyzing your website's backlinks. Backlink Checker help to find and research google backlinks. With this link analysis tool, you can see the top backlinks pointing to a specific domain. Having a good backlink profile is essential for SEO and you'll need to continually monitor your website's backlinks. Google has been increasingly vocal on how they are cracking down on bad linking practices over the past couple years. Sites with poor backlink profiles can suffer greatly in the SERPs and because of this, it is important that you continue to monitor your website’s backlink profile and remove any poor quality links that you find. There are a number of backlink checkers you can use to do this. In this article we will provide an overview of the best backlink checkers you can use to find and analyze all the backlinks to your site.

1- Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. Google will show you a nice number of your backlinks for free within the Google Search Console.

2- Moz is a popular and trusted place to go for analyzing your backlinks and determining how to rank better. Moz offers a comprehensive link profile analysis with valuable insights on the quality of those links, using Moz PA (Page Authority) and DA (Domain Authority). They also provide great link audits for find harmful links and avoiding penalties. Moz is a great all-in-one tool for keeping track of your SEO efforts.

3- Monitor Backlinks
is an affordable alternative to many of the backlink checkers listed here. Their services are very easy to use and great for beginners. They’re best for individuals who want to start keeping an eye on their backlink profile without getting too in-depth. We do love their simplicity and user-friendliness, although have found issues in the past with the reliability of their reports. While every backlink checker misses a few links here and there, they had missed quite a few compared to the others. None the less, they still give you a good picture of your backlink profile at an affordable price

4- SEMrush is a popular SEO service that provides and accurate and in-depth look at backlink profiles and competitor insights. Well known for providing organic research on your competitor’s ranking positions and SEO metrics, SEMrush is commonly used by many digital marketers. With them, you can easily view and sort your site’s backlink profile to get an accurate picture, along with other valuable SEO metric insights.

5- Ahrefs is one of our favorite backlink checkers and is a great choice for quickly and easily monitoring your backlink profile. Ahrefs has an index size of 12 trillion links and does a great job of finding many of the backlinks pointed to your site. We've found that it finds more backlinks than any of the other services below. With Ahrefs, you can easily keep track of your backlinks, get email alerts for any new links found, track your targeted keywords’ ranking positions, analyze your website’s SEO statistics, analyze your competitor’s backlink profiles, and more. One of the main disadvantages is that you cannot import backlinks from other services, including from Google Search Console. However, Ahrefs is an all-around, effective backlink monitoring tool best for individuals or SEO professionals with a small number of clients.
Backlink Checkers

 Free Backlink Checkers
1. Try BuzzSumo backlink checker for free
2. Try Openlinkprofile backlink checker for free
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Tuesday, 25 September 2018

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Leading SEO Company in Lucknow focus to grow your Business

Leading SEO Company in Lucknow focus to grow your Business

JustKlicks A leading SEO Company in Lucknow, India. We are an experienced and fastest growing SEO company in Lucknow that delivering advanced SEO services in Lucknow. We are one of the Best SEO Company in India that is recognized for offering the Best search engine optimization services to startups, small & medium businesses, and large enterprises in India. If you are looking for a professional SEO company in Lucknow that cover everything related to world wide web? Then yes! you have landed up on the right digital Marketing Company. In recent years the demand for SE services has increased a lot. SEO services and SEO marketing is one of the best ideal approaches to sell services and products online and to get maximum exposure.
In search engine optimization (SEO) field, changes and update are coming very fast that why we at JustKlicks, offer starting to advance level seo services to companies or enterprises. When it comes to hire seo (search engine optimization) services for your website, some enterprises thinking about "instant result" but SEO is not a think to apply one time and get instant result. it is a continue to promotion of your brand, services and product online. SEO marketing or SEO promotion of a websites is the way to go beyond and beat the competition.
We provide Search Engine Optimizasion (SEO) services which allows your website to generate sales, bring traffic to your site, leads, provide company information and resources. Our search engine optimization plans are affordable and effective for everyone.
Nowday there are several marketing things to do with your website but SEO is the main key to optimization a website in a well manner way and get (SERP) results in the search engine. Our SEO experts are well qualified persons and they are eligible to increase your website visibility according to the latest trend in the Indian market. 
 
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Tuesday, 24 July 2018

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Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO)

Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the SERPS across a range of specific combination of keywords entered by users. SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors. It's also important to stay up-to-date on the updates Google makes. SEO is the process of increase the visibility of any blog, website or inner pages in Google, Yahoo, Bing and other search engines. By the use of SEO techniques, you can grow your sales and business online.

SEO Strategy audit checklist

Step 1: Goals: Auditing value of current SEO and identifying goals
Step 2: Technical SEO: improve crawling and indexing for maximum visibility
Step 3: On-page optimization: Review markup and copy against best practices
Step 4: Content strategy: managing the right type of content to attract links and visitors
Step 5: Link-building: deas to gain more quality links and review and disavow poor quality links
Step 6: Internal linking: often a missed opportunity to improve SEO

How can SEO Services help your business?

SEO is a low-cost way to drive quality visitors who want to do business with you to your site.
1- Create an SEO strategy: 
SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer.  Here are a few points you need to consider when working out an SEO strategy-
1- Who is in your target market?
2- Most people search on mobile devices: Optimizing websites for mobile browsers. Check your website mobile freindly Google's Mobile-Friendly Test.
3- What’s your audience searching for?
4- Simple navigation reigns and quality content is king
5- Links to your site are extremely valuable
6- Social media has a pivotal role
7- Analysis is the key to SEO

2- Give your site a logical structure : Search engines need to be able to navigate your site and recognize what it is about, that's why it matters how your site is organized. Make sure all your pages are linked together and have a descriptive URL, title and meta description.

3- Make your site mobile friendly: Search engines rank mobile friendly sites higher than sites that are not optimized for mobile devices, even if the person searching is using a desktop.

Types of SEO:

On Page Optimization


  • Competitor Analysis
  • Website Analysis
  • Duplicate Web Content Check
  • Keywords Density Check
  • Keywords Research
  • keywords Fixing
  • Keywords Mapping
  • Meta Tag Optimization
  • Title Tag Optimization
  • Alt Tag Optimization
  • Header Tags H1,H2,H3…H6 optimization
  • Website Content Updation
  • Robots.txt Creation and Updation
  • Sitemaps Creation and Updation
  • XML Sitemaps
  • HTML sitemap
  • Image Sitemap
  • Video Sitemap
  • News Sitemap
  • Canonical Issue and 301 & 302 Redirection issues
  • Custom 404 Page creation
  • Setup Google Analytics Account
  • Setup Google Webmaster Account

Off Page Optimization: -


  • Business Listing Submissions
  • Article Submissions
  • Blog Submissions
  • Press releses Published
  • Google Local Listing
  • Bing Local listing
  • Social BookMarking Submissions
  • Classifieds Submissions
  • Search engine Submissions
  • Company Profile Creation
  • PDF Submissions
  • PPT Submissions
  • Image Submissions
  • Infographic Creation and Submissions
  • Forums Discussions
  • http://Quora.com
  • Disqus – The #1 way to build your audience

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Friday, 15 June 2018

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Best Website Designing Company in Lucknow

Best Website Designing Company in Lucknow

JustKlicks is the best website designing company in Lucknow. We have a team of qualified and expert web designers. Our web designers always keep themselves up-to-date with new technology by reading web designing blogs, attending webinars, seminars etc. Our team designs every type of websites. We also help people who don’t have knowledge of websites but they want to get a website designed. We not only design the websites but help our clients making them understand before making a deal. We add best graphics and creativity to make the website attractive. We not only design websites but also fully optimized and make the website SEO friendly so Google and other search engines can like your website and give the best visibility to visitors.

Now Days there are many types of websites working online.

  1. Personal websites
  2. Business websites
  3. E-commerce websites
  4. Blogs

We offer wide range of web related services to all our new clients as well us our existing client at affordable price. We are professional in providing Website Design and Development, logo design, SEO services, SMO Services, Social Media Marketing and more web related service. 

Customer support:
We provide best customer support 24*7.
Phone: +91 8181000018
Email: info@justklicks.com
Address: 2/337, Vishal Khand 2, Vishal Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226010

Website Designing Company in Lucknow

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Wednesday, 11 April 2018

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Seo Services in Lucknow

SEO is important because there are billions of Web pages, and “the majority of people don’t click past the first two pages of search results,”. A strong SEO Company team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one ranking. SEO Services helps websites become more visible to major search engines like Google and Bing. SEO service providers offer a wide range of services such as keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.

SEO Services in Lucknow, India - Get More Traffic, Leads, and Sales

JustKlics.Com offers Best SEO services in Lucknow which will help your business to gain online visibility and increase ROI. There are a variety of search engine optimization services which offer solutions for a ranking issues, and deficiencies.

White Hat SEO

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. White Hat SEO is also called Ethical SEO.

Black Hat SEO

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Black hat SEO may also be referred to as unethical SEO or spamdexing.


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Thursday, 5 April 2018

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What is SEO Services?

SEO Services 

If you want to drive more traffic on the website, SEO Service help your site rank up on the search Engine. Getting organic traffic naturally is not an overnight task. Depending on your goals and needs the below services may be right for your website.

Website SEO Audit

Find out weaknesses & strengths and discover why the site is not fulfilling peak efficiency. An SEO audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also guidance for going beyond addressing issues, and making marked improvements in areas of content, link development, and overall organic search strategy.

On-Page SEO

On-page SEO is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner or an SEO company. On-page SEO a variety of fundamental elements such as page titles, headings, content and content organization, and internal link structure. On-page optimization would generally target the home page and a few other important pages on the website. 

SEO Content Development

SEO content development is the process of creating website content which can come in a variety of forms, including articles, infographics, PDFs, searchable databases, web tools, and the like.

Link Development

Backlinks are the most vital component of any SEO campaign, and at the same time the most time consuming and consequently most expensive part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

Code Optimization

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML like present your content in an easy-to-understand format, Reduce the load-time of your website pages. 

SEO Service Provider in Lucknow, India

We are Best SEO Company in Lucknow and provide affordable SEO Services in Lucknow. We provide a strong SEO campaign to improve your company's search engine ranking page (SERP) in major search engines, which allows potential customers easily find you, who are looking for the services you offer. We put all our efforts to increase the web traffic and sales for you. Our team of highly skilled SEO experts, who focus on numerous industries and apply best quality techniques to give your site more improved and high rankings.

WHY CHOOSE US?

  • INCREASED VISIBILITY : Every business aims to reach to its core target market. Our SEO services enable every business to gain enhanced visibility by accomplishing their tailored requirements.
  • DESIRED RESULTS : We adopt the best marketing strategies to let you gain better ranking in major search engines. For this, our experts do complete website analysis and after that provide better results to the clients.
  • ENHANCED BRAND IDENTITY: We deliver relevant content, which is accessible to your potential customers easily. This helps you attain good public exposure and get enhanced brand recognition.
  • ONLINE PERFORMANCE TRACKING: Our SEO reports are a perfect medium to comprehend your customers and your performance. We serve you with crucial reports that help you improve the effectiveness of your business.

Activities of SEO Services


  • On-page Optimization
  • Site Rank Analysis
  • Competitor Analysis
  • Keyword Analysis
  • Website Traffic Management
  • Web Content Development
  • Search Engine Campaign
  • Social Bookmarking
  • Social Media Marketing

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Friday, 30 March 2018

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Best SEO Company in Lucknow

JustKlicks, being the Best SEO Company in Lucknow, provides all the digital marketing services, i.e. Search Engine Optimization, Social Media Marketing, Pay Per Click Advertising, etc. Digital marketing experts and professionals, thoroughly research the relevant keywords for a business and subsequently, plan a campaign strategy to bring the website on top of Search Engine Page Result (SERP) of Google, Yahoo, Bing and MSN, etc. websites. It is a leading SEO Company in Lucknow, India that aims at providing your website top ranking on Google and other search engines in the minimum possible time through ethical SEO and web marketing methods.

Best SEO Company in Lucknow

Search Engine Optimization is at the core of digital marketing. We use White Hat SEO methods and campaigns to ensure organic traffic and higher SERPs. Our team of search engine promotion experts optimizes your website such that it scores better on technical aspects of SEO as compared to your competitors. We are the best SEO company in Lucknow and we tend to provide you with all the services that you require.

Our SEO strategy in 3 steps

  1. With New Website, our SEO experts are creative in both sides of the website that is on-page as well as off-page factors.
  2. All we do is Make your website more closer to its perfection. After all is done we wait for the result to show up.
  3. We analyse how our work has paid off. If the result is not satisfactory we keep our quest to reach the ultimate goal.

Why do you need SEO Service for your website


  • SEO is an important aspect of Online marketing
  • SEO is never too costly than returns you get out of it
  • SEO can keep you away from costly PPC advertising
  • SEO will help your targeted audience to find your website easily.
  • SEO builds trust and credibility
  • SEO helps building your brand
  • SEO is a long term marketing strategy
  • SEO targets relevant clients with high conversion rate
  • SEO provides unlimited opportunities
SEO Company Lucknow
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Friday, 16 March 2018

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Google My Business Listing

What is Google My Business?

My Business is Google’s one-stop shop to manage how your business will look and perform in the search engine. It is an essential tool to find out and adjust how your site shows in Maps, the Knowledge Graph, Google+ and organic search results. 
You can manage your business listing by adding NAP details, opening hours, photos etc. In addition to that, it is possible to manage the reviews your customers leave behind. As you know, reviews should be a key factor in your local SEO efforts.

How does it work?

Getting started with My Business is easy; you have to make an account and claim your business. After filling in your details, you will get a real-life postcard from Google on the address you’ve specified. This card is the only proof you’re the owner of the business listed at the address. 
Once verified, you can fill in all the necessary details and check how your listing is doing. You can even get regular insights to see how many impressions, clicks and subscribers your listing got over a period. It’s a great way of getting a feel for how your business is perceived by Google and customers alike.

Keep in mind that My Business is not the catch-all tool for your local SEO. It has to work in tandem with your on- and off-site SEO efforts. You won’t climb the charts if your profile is inaccurate, but you also won’t reach the top without a well-optimized site and localized content. These things go hand in hand.

Ranking factors

Google My Business uses many factors to determine rankings for businesses. We’ll highlight the three most important ones:
  1. Relevance
  2. Distance
  3. Prominence

Relevance
Relevance determines how well your business fits the search intent of the customer. Is your focus identical to what the customer needs or are you a bit opaque about what your business does? Vagueness doesn’t rank. Be as clear as you can be. Keep your focus.

Distance
Distance is a well-known factor for ranking local businesses. You can’t rank in a local search for (dentist New Jersey) when you have located your company in Manhattan. The exact way Google determines which businesses to show in a local search is unknown, and it can be pretty hard to rank in a given area. The other factors play a significant role as well. It helps not just to say you are located in a particular area, but also to show it by creating local-oriented content around your business on your site. Google uses what’s known about the location of the searcher to present the most relevant local businesses.

Prominence
Prominence is all about the activity around your listing; this could be the number of reviews, events, local content et cetera. It also helps if you can get loads of quality links to your site. It is somewhat hard to determine what prominence means exactly, but one thing is sure: no one likes dead profiles. You have to keep it updated with new photos and manage your reviews. As said before, this works in tandem with your site, so make sure both listings align and that you publish local content.

Optimize your Google My Business listing
To start, you need to claim your listing. After that, you can use the following tips to make your My Business account a success. Keep in mind that everything you add must be in line with the information you provide on your site. Inaccurate information kills your listings and could kill your rankings:

  1. Claim your listing with your actual business name
  2. Choose a category as accurate as possible
  3. Provide as much data as you can – your profile has to be 100%
  4. Check your phone number
  5. Check your opening times – think about holidays!
  6. Review your photos – are they accurate and good or can you improve them?
  7. Create citations on other sites as well – pick well-regarded business listing or review sites and directories, stay away from spammers
  8. Keep your My Business listing in line with your site – and use Schema.org data
  9. Above all, keep your data up to date

It’s critical to remember that this is not a set it and forget it type of thing. Things change, your business changes. Keep everything active, monitor reviews and stay on top of things. It’s frustrating if your listing doesn’t perform as well as you’d like, but keep putting in the hours, and it will work. 
JustKlicks an Digital Marketing Agency in Lucknow providing a full range of online marketing services. If you need Search Engine marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMO) or Pay per Click (PPC), we can help you. Contact us now at: +91 8181000018

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Wednesday, 14 February 2018

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is Seo important for Business?

is Seo important for Business?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Search engines like Google, Yahoo, and Bing each have algorithms – fancy mathematical formulas – to determine whose websites appear on the first page, second page, and so on. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing. SEO Services is cost-effective Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence. SEO helps to direct traffic to your website by helping improve your ranking. Local SEO helps to focus your resources to ensure that the people seeing your advertising are the people most likely to do business with you.
SEO can show your website to the consumer who’s looking for your service in search engines. SEO isn’t a one-time thing to do, It’s a longterm continuously updated process and the same goes for providing content in your business. If you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success

How Does SEO Work?

SEO consists of multiple strategies, actions, and best practices for improving your website’s position in search engines.
There are two types of SEO: on-page and off-page.
On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on.
On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links.

About Top SEO Company in Lucknow

JustKlicks is a leader in SEO Services and website design for small-to-large sized businesses. We offer a variety of services like Social Media Marketing, Graphics Design, Logo Design, SMO, PPC & Other for help to grow your business presence online. If we can help in any way, please don't hesitate to set a time to meet or leave your details and We will get back to you.!
Seo Services in Lucknow

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Saturday, 27 January 2018

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Free SEO Tool 2018

Free SEO Tool 2018

1. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

2. Moz Local Listing Score

See how your local business looks online
Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.

3. Keywordtool.io

700+ keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

4. Google Analytics

Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.


5. Google Webmaster Tools + Bing Webmaster Tools

Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

6. Open Site Explorer

Comprehensive link analysis
The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

7. Google Keyword Planner

Know what people search for
Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

8. Google.com in an Incognito Window

Discover auto-fill opportunities
Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

9. Google Trends

Changes in search volume for key terms
A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

10. QuickSprout Website Analyzer

Full analysis of your website
The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

11.  SimilarWeb

View site stats for any domain
Use this tool to compare traffic between two websites, a helpful tool for competitor research.

12. SEO Site Checkup

Audit and score for your website
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.
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Friday, 19 January 2018

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Social Bookmarking

Social Bookmarking

Social bookmarking is the technique to get good backlinks, huge traffic along with branding, promotion and indexing privileges. All social bookmarking websites are not the same. Before starting to submit the blog posts on websites, you have to understand their rules and regulations.
  • Bookmarking is the fastest way to index your website or blog post in search engines- Google, Bing, Yahoo etc.
  • Top social bookmarking sites have high PR. If you have backing from them, you will get quality backlinks.
  • Social bookmarking websites’ submission helps to generate new relevant traffic.
  • By submitting on social bookmarking sites, your blog post can go viral.
  • It will improve your domain authority.
  • It will reduce the bounce rate.
  • It will help in blog categorization.


So let’s start with the top 5 high pr social bookmarking sites.

Reddit : Reddit is one of my favorite bookmarking websites. It’s not easy to submit your blog post on reddit. You need to upvote and re-submit others’ reddit posts – it will improve your reddit karmas. Once you have sufficient karmas, you can submit your blog posts easily, read subreddit’s rules before posting on it. Meanwhile, try to add few posts of famous websites or add current news related posts so that people comment or upvote your posts.

Stumbleupon : Stumbleupon powered by ebay, is a good source of instant traffic. To submit blog post on it, you need to first register. A complete profile will help you in traffic generation. Don’t submit your blog multiple times a day. It will be considered as spam. You can add other blog posts, if you are running multiple blog sites. Only submission is not sufficient, you need to build network in your niche. Comment on other stumbles’ posts.

Bizsugar : Bizsugar is the toughest website to publish your blog post on. You need to be very careful while submitting blog post on bizsugar. Submit reputed and high authority website’s post in relevant category. Upvote and comment on others’ published posts. Once your profile is strong enough, try to submit your blog post. Write meaningful description, creative title and choose appropriate category.

Scoop.it : Scoop.it is one of the best places of content curation and content marketing. Here you can bookmark your blog post or can create a complete article with backlinks to your blog. I have tested both of them. It has premium and free plans. You can use both as per your requirement. Premium plan has few extra features. As its DA and Alexa rankings are high, so it’s extremely good for building Backlinks.
You can manage multiple topics in a single account.
You can build community.
Share, like and comment on other’s posts.
Write catchy headings with targeted keywords.
Add images in your scoop article.

Pinterest : Pinterest is not only a bookmarking website, but it is the most popular graphical content distribution social media website. Here, you can discover content on any topic and most of the content will be in graphic format. And best part of it is that anyone can easily use Pinterest. After creating an account in Pinterest, you need to follow few categories. Choose wisely as you will get their pins. Before adding a pin, you need to create a board with keyword rich board title, description and choose the most relevant category. You can invite others to pin on your board.
Find related pin boards and join them. Here, you can’t join directly, invitation is needed to post on group board. For invitation, you are supposed to follow admin of that group, repin his/ her pins and wait for him to notice you or you can also send him a personal request message. Don’t promote your blog post in groups all the times, try to be social!

We are Best SEO Company in Lucknow doing On-page & Off-page Seo. for any query contact us at: +91 8181000018



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Wednesday, 17 January 2018

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Digital Marketing Company in Lucknow

Advertising Agency and Digital Marketing Company

Digital Marketing or Online Marketing is certainly an important strategy for increasing your small business. Digital Marketing has changed the way customers interact with the buyers. We are a advertising agency in Lucknow helps change the perception of brands. With online marketing and digital marketing, mapping a company’s success is accurately possible. Now's Day marketing involves a lot more than just direct communication. When you’re looking at promoting your business in the Internet, An Digital Marketing Company focuses on the right kind of distribution. Online presence of your product or service matters a lot in every aspects of the growth of a company, because this is the era of Internet and Search.

Benefits of an Advertising Agency or Digital Marketing Company

A Digital Marketing Agency execute a plan and strategy to the customer to drive the goals.
An Advertising Agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

Top Digital Marketing Companies Strategy

Strategies and plans by the top Digital Marketing companies in Lucknow, India. 
  •   Collecting audience requirements
  •   Competitor analysis
  •   Strategy planning
  •   Brand awareness
  •   Prioritize the digital campaign and channels
  •   Internet marketing channels and quick wins
  •   Lead generation
  •   Checking campaign oriented
  •   Results and monthly analysis


About JustKlicks - Digital Marketing Company Lucknow

We're a Full Service Advertising Agency or Digital Marketing Company in Lucknow. After collecting the requirements we execute a plan and strategy to the customer to drive the goals. As a Best Digital Marketing Company in Lucknow we offer digital strategy, planning & creativity, resulting in successful campaigns. We includes SEO, SMO, SEM, content marketing, Affiliate marketing, Email marketing and blogging. The main purpose of online marketing is branding and lead generation. We are specializing in helping businesses make a profitable income from the Internet. We deal every facet of Digital Marketing, including Search Engine Optimization (SEO), Pay Per Click Management (PPC), Web Design, Graphics Design and Social Media Marketing (SMO). We provide Best Digital Marketing Services to our clients, we have different packages as per clients need.



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Thursday, 11 January 2018

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SEO Company - SEO Services in Lucknow

SEO Company - SEO Services in Lucknow

Today Online Marketing a big issue for all business owner. Digital Marketing efforts give you more positive results when compared to traditional marketing efforts like newspaper ads or commercials for TV or radio. SEO Services are necessary for any business to increase leads ROI as well. Our SEO Agency in Lucknow helps you get your website to show up towards the top of search engine results and this matters because everyone uses search engines for any information they needed. And people only click the top view results of the whole page. So to get these ideal visitors you have to be on top of search engines otherwise you just buried under a pile of a million other websites. A good SEO Company with Good SEO specialists can help you improve your PageRank. Position of the website plays an important role in the organic results. There are millions of websites on the web. And it is too difficult to stand out of the competition. Our SEO Services in Lucknow will help you to position your website on the top of the search engine.
Our aim to generate targeted traffic to the website and convert them to customers. Our SEO Company Lucknow gives your website a brand in the eyes of the users in Lucknow area. Our SEO Agency helps to ensure that a site is accessible to a search engine and improves the chances that the site is highly ranked by the search engine.

Why SEO Services Important.

1- Increase your Brand Visibility
2- Get relevant audience to your site
3- Get high ROI with less spending

How do we Work?
1- Business Analysis & Objectives: Our SEO Experts will discuss with you and take insights of your products/services.
2- Website Analysis: Our  Web team audit your website. We check for information, architecture, content, user experience and design.
3- Implement SEO Guidelines: SEO Professionals will implement technical SEO elements in the website to optimize the site for ranking. We follow ethical SEO practices to achieve long-term search rankings.
4- Monthly Reports & Management: We will analyse keyword ranking and traffic reports. We will focus on areas to improve by providing quality content which will help to outrank the competitors.


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Monday, 8 January 2018

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Gray Hat SEO

Gray Hat SEO

Gray Hat SEO is an SEO practice that's riskier than White Hat SEO. Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. In this post, We'll get the answers to the following questions:
  1. What is Gray Hat SEO?
  2. Why does it matter?
  3. What Gray Hat SEO should mean to you
  4. What Graey Hat techniques

What Is Gray Hat SEO?

Gray Hat SEO is difficult to define. In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines."  

Why Does Gray Hat SEO Matter?

A proper understanding of Gray Hat SEO is important because it could improve your site's ranking without negative consequences, or it could cost you thousands in lost traffic. Google's best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn't automatically in the interest of search marketers or even the searchers themselves. What's more, Gray Hat SEO changes periodically; what's considered Gray Hat one year could be classified as Black or White Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.

Should You Be Implementing Gray Hat SEO Methods?

You don't gain much by getting on Google's bad side, and if you're unsure if a given method is going to violate Google's guidelines or not, it's probably best to avoid that tactic. Every marketer needs to evaluate risk versus reward on their own terms, but with Google's algorithms getting stricter and stricter all the time, your safest route as a business is going to be strictly white hat SEO.

Grey hat consists of techniques such as:

  • Cloaking
  • Purchasing old domains
  • Duplicate content
  • Link buying
  • Social media automation and purchasing followers


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Friday, 5 January 2018

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How to Get More Instagram Followers?

How to Get More Instagram Followers?

Now's Day Instagram is most popular social networking sites. Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. 
Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers.


1- Promote your Dedicated hashtag on your other social profiles, on your website, and in your email blasts.
2- Get Creative with your hashtags. Be funny, ironic or outrageous - but never boring.
3- watch topically relevant and trending hashtags. Join these Conversations to get in front of more people.
4- Use your bio link to drive traffic to your newest or most popular content.
5- Write descriptive captions. Storytelling will help generate engagement and sharing.
6- Interact with top influencers in your space and try to become one of their favorite people or brands.
7- Don't want a tagged photo of you or your brand on your profile? Edit tags to hide images from your profile.
8- Adjust your setting so any potentially embarrassing tagged photos won't show on your profile without your approval.
9- Develop your own unique recognizable visual style. Figure out how you want to stand out and make it so!
10- Visit the places tab to see what's happening locally your neighborhood, a city you're targeting in ads, or an event in a certain location.
11- Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content. 

About Us - Top Digital Marketing Company

We are top Digital Marketing Company in Lucknow provide SEO Services, SMO Services, Website Designing and all IT Solutions. 
We handle Social Media - Facebook, Instagram, Twitter, Google+ and other profile. If you want to give a new look to your business or brand. Call Us: +91 8181000018
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Wednesday, 3 January 2018

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Why SEO is Important for Business?

Why SEO is Important for Business?

SEO is important for small businesses.
1) Visibility
Now, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. The idea is to be visible to the world and trust me nobody will be able to see you if you are just blatantly writing the content. it is going to be of no use, you are just wasting your time, money and resources.
Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. We optimize our product the more there are chances of the consumer finds it. Now you know why SEO is important for business.

2) Branding
Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. You need to brand your product to get into the subconscious minds of the consumers as this is going to help in people knowing the brand and the more the people know the brand there are more chances of creating leads. SEO helps you in making the people aware about your brand and this is going to make the customer depend on you easily. Your customer Google’s everything and the first page is the only options for him or her, so you need to decide what you want to do about it. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3) Credibility
Searchers give psychological rankings to brands on the basis of search results. Therefore, your business is going to generate leads on if it has a certain kind of credibility and that does not happen in a day or something. It takes time to optimize the whole thing and then Google also takes time to crawl your site and you are able to seek results a little later. By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you wants your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

4) Generates Traffic
You need to regulate the traffic in the right direction and make it work for your business. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

5) Exposure
SEO gives us a chance of exposing your brand in the market that too without investing a lot of money. If there wouldn’t have been Searching engine optimization then this would have been so expensive. Search engine Optimizing helps you in getting what you have always wanted. this is the kind of exposure that you were expecting and you will definitely get it over here. 

6) Cost-effective way of marketing
SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. 

7) Return on Investment
With SEO you get a higher Rate on Investment other than advertising and marketing.

8) Demographics-based targeting
Optimization will make your work easier altogether and you need not buy or spend money or time on the set of people that would not buy your product. So, be it age, sex, territory, preference, geography etc. you may choose the metrics and automate it according to what or how you want it to be.  This kind of targeting will definitely boost your sales and you will meet your targets within time. There are bigger chances of endearing success if you focus on this it may lead you to the bigger reveries that you have always seen.

9) Insight into the customers
SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it.

10) Measurable Results
SEO gives us a chance to deliver measurable results and allows us to fiddle with the metrics. You know your budget, success or failure, clicks, conversions, or other things worth knowing. We have a chance of understanding where we are going wrong or right without wasting time and money.

SEO Company in Lucknow
Seo Services in Lucknow
Seo in Lucknow
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Friday, 29 December 2017

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Content Optimization in SEO

Content Optimization in SEO

Content optimization is more than using some top keywords in each page. Effective content optimization focuses on using very specific keywords in very specific places to send the strongest possible relevance signals for that keyword target.
The importance of placing keywords in the important places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.
  • Page URL: The page URL in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to specify the page url, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page url.
  • Title tag:The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results.
  • Meta description: Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not effect rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
  • Meta keywords: Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
  • Headline: The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
  • Body copy: Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. 

When trying to determine if the keyword has been used optimally in the body copy, follow these three priorities:

1- Using the exact keyword once in the body copy.
2- Natural readability.
3- Repeating the exact keyword again additional times while preserving readability.
Content Optimization - SEO

SEO Company in Lucknow
SEO Services in Lucknow
SEO in Lucknow
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Monday, 18 December 2017

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How to drive more traffic to your Blog

How to drive more traffic to your Blog

Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
Create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic. There are a lot of tactics listed below and when used in the right way they can have a huge impact on your traffic.

1. Topic selection: 

If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, so you use more tool for latest trendy topic. 
  • Google Trends – This will show you a graph of how interest has increased/decreased over time.
  • BuzzSumo – This tool will show you which topics are generating the most social shares.
  • SEMrush – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.

2. Promote with social media: 

Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.

3. Write more engaging Headlines:

Headlines for your blog posts are almost more important than the content itself. That's because Headlines help potential readers decide whether they should click and read more.

4. Make it easy to share your visual content: 

it’s important to make it easy for your readers to share your visual content. Make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. 

5. Add video:

Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site.
drive  traffic to your Blog

For any query Call us: +91 8181000018
Visit: www.justklicks.com

SEO Company in Lcuknow
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