Showing posts with label What is search engine optimization (SEO)?. Show all posts
Showing posts with label What is search engine optimization (SEO)?. Show all posts

Tuesday 24 July 2018

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Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO) quick guide

Search engine optimisation (SEO)

Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the SERPS across a range of specific combination of keywords entered by users. SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors. It's also important to stay up-to-date on the updates Google makes. SEO is the process of increase the visibility of any blog, website or inner pages in Google, Yahoo, Bing and other search engines. By the use of SEO techniques, you can grow your sales and business online.

SEO Strategy audit checklist

Step 1: Goals: Auditing value of current SEO and identifying goals
Step 2: Technical SEO: improve crawling and indexing for maximum visibility
Step 3: On-page optimization: Review markup and copy against best practices
Step 4: Content strategy: managing the right type of content to attract links and visitors
Step 5: Link-building: deas to gain more quality links and review and disavow poor quality links
Step 6: Internal linking: often a missed opportunity to improve SEO

How can SEO Services help your business?

SEO is a low-cost way to drive quality visitors who want to do business with you to your site.
1- Create an SEO strategy: 
SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer.  Here are a few points you need to consider when working out an SEO strategy-
1- Who is in your target market?
2- Most people search on mobile devices: Optimizing websites for mobile browsers. Check your website mobile freindly Google's Mobile-Friendly Test.
3- What’s your audience searching for?
4- Simple navigation reigns and quality content is king
5- Links to your site are extremely valuable
6- Social media has a pivotal role
7- Analysis is the key to SEO

2- Give your site a logical structure : Search engines need to be able to navigate your site and recognize what it is about, that's why it matters how your site is organized. Make sure all your pages are linked together and have a descriptive URL, title and meta description.

3- Make your site mobile friendly: Search engines rank mobile friendly sites higher than sites that are not optimized for mobile devices, even if the person searching is using a desktop.

Types of SEO:

On Page Optimization


  • Competitor Analysis
  • Website Analysis
  • Duplicate Web Content Check
  • Keywords Density Check
  • Keywords Research
  • keywords Fixing
  • Keywords Mapping
  • Meta Tag Optimization
  • Title Tag Optimization
  • Alt Tag Optimization
  • Header Tags H1,H2,H3…H6 optimization
  • Website Content Updation
  • Robots.txt Creation and Updation
  • Sitemaps Creation and Updation
  • XML Sitemaps
  • HTML sitemap
  • Image Sitemap
  • Video Sitemap
  • News Sitemap
  • Canonical Issue and 301 & 302 Redirection issues
  • Custom 404 Page creation
  • Setup Google Analytics Account
  • Setup Google Webmaster Account

Off Page Optimization: -


  • Business Listing Submissions
  • Article Submissions
  • Blog Submissions
  • Press releses Published
  • Google Local Listing
  • Bing Local listing
  • Social BookMarking Submissions
  • Classifieds Submissions
  • Search engine Submissions
  • Company Profile Creation
  • PDF Submissions
  • PPT Submissions
  • Image Submissions
  • Infographic Creation and Submissions
  • Forums Discussions
  • http://Quora.com
  • Disqus – The #1 way to build your audience

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Wednesday 2 August 2017

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What is search engine optimization (SEO)?

What is search engine optimization (SEO)? 

According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”.
To understand what SEO really means, read below:

  •     Quality of traffic: You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Digital marketing when really you're a computer shop selling hardware, that is not quality traffic.
  •     Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  •     Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from Search Engine result page.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.

That's true. But have you ever stopped to consider what's behind those magical lists of links?

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Facts about SEO

If you are new to SEO, here are some relevant facts that will help you better understand what it is all about.

Off-Page and On-Page SEO

SEO is categorized into two domains, Off-Page and On-Page SEO. Off-Page SEO focuses on improving the domain authority of a website by getting links from other authority sites. On-Page SEO, on the other hand, focuses on optimizing the contents and elements of a site to improve its search result ranking.
SEO for Google
Most websites are optimized with the goal of ranking high in Google search results. This is because Google owns 70% of the online search market. Very few pay interest to other search engines.
“Organic” Results vs. “Paid” Results
Only 20% of users pay attention to paid results or ads. The other 80% are more interested in “organic” results. That is why SEO is designed to help a business rank on organic searches.
Essence of Page Title
Next to content, the page title is the 2nd most important element of a website. Page titles are shown in search results pages together with their meta descriptions. People are said to spend a second of their time on a page title. That one second is precious so creating an interesting and relevant page title is so important in On-Page SEO.
The Power of SERP’s 1st Page
It has been reported that more than 70% of users never look past the 1st page of search results pages. That is why it is important to get a SERP ranking position that will land your site on the 1st page.
White Hat vs. Black Hat SEO
There are two different ways to practice SEO, white hat and black hat. White Hat SEO pertains to the right practices while Black Hat SEO is the opposite. The tight competition for the top spot of SERP ranking drove many people to use black hat SEO even with the risk of getting penalized when caught.
SEO is important in gaining traffic and second, it is a crucial factor in determining where you will land on search result rankings. Anyways if you are looking a SEO Company in Lucknow for SEO Services. As a Digital Marketing or SEO Expert we have helped people to GET website on top of the serach engine. for other detail visit website: http://justklicks.com/ and if any queries about call at +91 8181000018

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