Why SEO is Important for Business?

Why SEO is Important for Business?

SEO is important for small businesses.
1) Visibility
Now, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. The idea is to be visible to the world and trust me nobody will be able to see you if you are just blatantly writing the content. it is going to be of no use, you are just wasting your time, money and resources.
Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. We optimize our product the more there are chances of the consumer finds it. Now you know why SEO is important for business.

2) Branding
Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. You need to brand your product to get into the subconscious minds of the consumers as this is going to help in people knowing the brand and the more the people know the brand there are more chances of creating leads. SEO helps you in making the people aware about your brand and this is going to make the customer depend on you easily. Your customer Google’s everything and the first page is the only options for him or her, so you need to decide what you want to do about it. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3) Credibility
Searchers give psychological rankings to brands on the basis of search results. Therefore, your business is going to generate leads on if it has a certain kind of credibility and that does not happen in a day or something. It takes time to optimize the whole thing and then Google also takes time to crawl your site and you are able to seek results a little later. By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you wants your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

4) Generates Traffic
You need to regulate the traffic in the right direction and make it work for your business. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

5) Exposure
SEO gives us a chance of exposing your brand in the market that too without investing a lot of money. If there wouldn’t have been Searching engine optimization then this would have been so expensive. Search engine Optimizing helps you in getting what you have always wanted. this is the kind of exposure that you were expecting and you will definitely get it over here. 

6) Cost-effective way of marketing
SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. 

7) Return on Investment
With SEO you get a higher Rate on Investment other than advertising and marketing.

8) Demographics-based targeting
Optimization will make your work easier altogether and you need not buy or spend money or time on the set of people that would not buy your product. So, be it age, sex, territory, preference, geography etc. you may choose the metrics and automate it according to what or how you want it to be.  This kind of targeting will definitely boost your sales and you will meet your targets within time. There are bigger chances of endearing success if you focus on this it may lead you to the bigger reveries that you have always seen.

9) Insight into the customers
SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it.

10) Measurable Results
SEO gives us a chance to deliver measurable results and allows us to fiddle with the metrics. You know your budget, success or failure, clicks, conversions, or other things worth knowing. We have a chance of understanding where we are going wrong or right without wasting time and money.

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Content Optimization in SEO

Content Optimization in SEO

Content optimization is more than using some top keywords in each page. Effective content optimization focuses on using very specific keywords in very specific places to send the strongest possible relevance signals for that keyword target.
The importance of placing keywords in the important places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.

• Page URL: The page URL in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to specify the page url, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page url.
• Title tag:The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results.
• Meta description: Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not effect rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
• Meta keywords: Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
• Headline: The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
• Body copy: Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. 

When trying to determine if the keyword has been used optimally in the body copy, follow these three priorities:

1- Using the exact keyword once in the body copy.
2- Natural readability.
3- Repeating the exact keyword again additional times while preserving readability.

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10 Social Media Marketing Strategy Trends for 2018

10 Social Media Marketing Strategy Trends for 2018

It is time to talk about the trends that is going to change the digital marketing game for 2018. Digital marketing is always evolving, and one of the areas that innovates the fastest is social media marketing.

1. Increased Consumption Of Videos:
Brands are going to heavily invest in Video Marketing as thats what people like to consume too today. Be it Facebook, Whatsapp, Instagram, Netflix, Amazon Promise or YouTube – Videos are the easiest and most convenient way people would like to grab content.
2. Instagram Stories Is Where The Creativity and Innovation Lies:
Brands that serves customers directly will find Instagram stories the most creative way to engage their audience. With seasonal stickers, rewind features, zoom in feature, Live polls, Live Stories, Live Stories that can involve 2 different profiles at the same time is going to be the biggest game changer. It is time you grow your follower base on Instagram and not on Facebook.
3. 2018 Is Going to Be Year of Instagram:
Facebook would like to Kill Snapchat in all possible ways. You would probably notice your posts on Facebook getting less traction but more engagement on Instagram. Facebook wants you to use Instagram heavily this will increase the usage pattern by all means and slowly kill the consumption of snapchat. Instagram advertisements, Instagram boost posts is where your investment should be.
4. Live Features Are Going To Soar, Brands will heavily invest in Live Tools, Live Campaigns:
If you haven’t really purchased a Live tool like BeLive or Wirecast – you should. Buy those equipments that can help you go Live in the most professional way. Live sessions gets you the maximum traction on Social Media. Especially the scheduled ones. So have a goal plan for your brand’s Live Sessions in 2018.
5. Facebook Ads Brand Funnel Will Be On Rise:
Facebook is changing the way Leads were generated on the internet. People are slowly creating a customer’s journey with respect to Facebook Advertisements. You can create audience out of people who have engaged with your page, messenger, advertisements, lead forms, videos etc. This is going to change the way Leads were generated on internet. A customer’s journey is going to be re-defined here. It is no more a platform for quick visibility and leads but it is visibility and from there what else will be made visible to your audience.
6. Website ChatBots Will Dominate All Form Of Conversion Techniques:
Artificial Intelligence based chatbots will replace all kinds of conversion tools. They are by far the most effective one. Tools like Collect Chat, DRIFT and many other will help brands converse and collect data of customers on website.
7. Influencer Marketing Will Slow Down:
Year 2017 was defined as year for influencer marketing. A lot of brands have tested their hands on influencer marketing and realised there is no clear or distinct way to measure. This year Influencer Marketing will slow down with more and more quality reach out than the quantity reach out.
8. Whatsapp For Business:
Brands like Goibibo, Bookmyshow has already integrated Whatsapp for Business. Facebook is testing ‘Whatsapp us’ as call to action for advertisement campaigns this will make the ads funnel even more interesting. It is time you grow your whatsapp contacts because Facebook’s next big bet after Instagram advertisements is going to on Whatsapp.
9. LinkedIn For B2B:
LinkedIn inMails is by far one of the most cost effective Business intelligence based marketing product that LinkeDIn has brought in for B2B marketers. LinkedIn sponsored posts, LinkedIn lead generation advertisements is where B2B Marketers will hang out.
10. Facebook Messenger Will Become The Next Big Marketing Weapon:
When compared to email marketing opening rates, Facebook messenger broadcasts have more opening rates. Local brands, local stores, bloggers should adapt Facebook Messenger marketing and integrate a chatbot for sequenced messages. Trust me, this will change the way you have done your internet marketing so far.

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How to drive more traffic to your Blog

How to drive more traffic to your Blog

Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
Create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic. There are a lot of tactics listed below and when used in the right way they can have a huge impact on your traffic.

1. Topic selection: 

If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, so you use more tool for latest trendy topic. 

• Google Trends – This will show you a graph of how interest has increased/decreased over time.
• BuzzSumo – This tool will show you which topics are generating the most social shares.
• SEMrush – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.

2. Promote with social media: 

Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.

3. Write more engaging Headlines:

Headlines for your blog posts are almost more important than the content itself. That's because Headlines help potential readers decide whether they should click and read more.

4. Make it easy to share your visual content: 

it’s important to make it easy for your readers to share your visual content. Make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. 

5. Add video:

Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site.

For any query Call us: +91 8181000018
Visit: www.justklicks.com

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Inbound Marketing

Inbound Marketing

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques. Inbound Marketing, and its various techniques, make sense for any business. Inbound Marketing meets your prospects at the moment they need information on a specific topic.

How Inbound Marketing Works:

• Write your compelling story  - You'll need a clearly defined, compelling story – a brand story, so you can can attract your ideal customers and earn your rightful place in the market. Understanding your customer needs and persona can help to define your story as you must relate your brand to them personally.
• An effective website that works - 68% of buyers use online search tools to begin their buying process, and this % can be higher with certain types of products or services. That means your website’s first impression is crucial. Is your website creating the right impression? Are you able to provide the buyer with the information they're looking for?  Can your customers clearly differentiate you from your competition? Is your website updated frequently so the information they find there is accurate? Do you have total control over your site’s content?
• Generate website traffic - The key to start generating traffic to your website with an Inbound Marketing program is that you promote the great content on your website by doing the following tactics; Search engine optimization (SEO), email marketing, pay per click (PPC) advertising, blogging and social media, 
• Convert website traffic into leads - To convert traffic into leads you'll need to have special offers, e-books, white papers, events and webinars, that will attract your target audience. Instead of giving information away for free, ask visitors to fill out a short form with their contact information in exchange for the information. Visitors who identify themselves by filling out a landing page form are then treated as leads. Now the prospect has given you permission to contact them. This way, you inform your audience through Inbound Marketing – rather than interrupt them. That means your communication to them is welcome, creating a warmer lead when the time comes for the sale.
• Convert leads into customers - Though not every lead that comes through your website is ready to buy at that moment, the goal of Inbound Marketing is to convert leads into customers. To keep your brand – and product or service, top of mind as prospects move through the sales funnel, you'll need to implement a lead nurturing workflow. Leads can also be segmented by scoring them until they're ready to be called by a sales person. This data can be seamlessly integrated into most CRM’s.
• Measure - If you care about your marketing ROI, then you must be willing to invest in the measurement tools that help refine and perfect your Inbound Marketing. 

JustKlicks is an Inbound Marketing Agency providing Inbound Marketing Services to small and medium sized businesses. We're focused on generating traffic, leads and sales and we're experts in the Inbound Marketing, lead generation process and how to increase website traffic, leads and website conversion rates. 

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Why Social Media is important for business?

Why Social Media is important for business?

Social Media is the best tool to connect with consumers & industry leaders. Social Media is Important for Awareness your brand. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level.
1. Learn about your customers and connect with your audience: Your Business is grown if you know our audiences very well. Through social media, know your audience is now easier then ever. With analytics like Facebook Insights, google insight or other social media insight you can understand the major demographics and patterns of your customer behaviors. 
2. Reach a new audience locally and globally: Social Media is another way  or us to connect with our audience.
3. Improve customer service : social media functions best in real-time, it gives you instant access to feedback from your customers. 
4. Improve Search Engine Optimization: Social media profiles are a great way to connect to your prospects and customers. They not only inform the searcher about your business, but also help them become a part of your conversations. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web.
5. Increase Inbound Traffic: Inbound marketing is one of the most effective ways to generate targeted traffic to your website.

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Top 5 resources to find latest Google SEO Updates

Top 5 resources to find latest Google SEO Updates

To find latest Google SEO updates check this site- 

1.) Moz - Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates. From  Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. 
2.) Search Engine Watch - Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.
3.) Webmaster World - Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing. 
4.) Search Engine Journal - Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. 
5.) Search Engine Land - Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. 

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