Gray Hat SEO

Gray Hat SEO

Gray Hat SEO is an SEO practice that's riskier than White Hat SEO. Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. In this post, We'll get the answers to the following questions:

1. What is Gray Hat SEO?
2. Why does it matter?
3. What Gray Hat SEO should mean to you
4. What Graey Hat techniques

What Is Gray Hat SEO?

Gray Hat SEO is difficult to define. In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines."  

Why Does Gray Hat SEO Matter?

A proper understanding of Gray Hat SEO is important because it could improve your site's ranking without negative consequences, or it could cost you thousands in lost traffic. Google's best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn't automatically in the interest of search marketers or even the searchers themselves. What's more, Gray Hat SEO changes periodically; what's considered Gray Hat one year could be classified as Black or White Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.

Should You Be Implementing Gray Hat SEO Methods?

You don't gain much by getting on Google's bad side, and if you're unsure if a given method is going to violate Google's guidelines or not, it's probably best to avoid that tactic. Every marketer needs to evaluate risk versus reward on their own terms, but with Google's algorithms getting stricter and stricter all the time, your safest route as a business is going to be strictly white hat SEO.

Grey hat consists of techniques such as:

• Cloaking
• Purchasing old domains
• Duplicate content
• Link buying
• Social media automation and purchasing followers

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How to Get More Instagram Followers?

How to Get More Instagram Followers?

Now's Day Instagram is most popular social networking sites. Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. 
Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers.

1- Promote your Dedicated hashtag on your other social profiles, on your website, and in your email blasts.
2- Get Creative with your hashtags. Be funny, ironic or outrageous - but never boring.
3- watch topically relevant and trending hashtags. Join these Conversations to get in front of more people.
4- Use your bio link to drive traffic to your newest or most popular content.
5- Write descriptive captions. Storytelling will help generate engagement and sharing.
6- Interact with top influencers in your space and try to become one of their favorite people or brands.
7- Don't want a tagged photo of you or your brand on your profile? Edit tags to hide images from your profile.
8- Adjust your setting so any potentially embarrassing tagged photos won't show on your profile without your approval.
9- Develop your own unique recognizable visual style. Figure out how you want to stand out and make it so!
10- Visit the places tab to see what's happening locally your neighborhood, a city you're targeting in ads, or an event in a certain location.
11- Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content. 

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Why SEO is Important for Business?

Why SEO is Important for Business?

SEO is important for small businesses.
1) Visibility
Now, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. The idea is to be visible to the world and trust me nobody will be able to see you if you are just blatantly writing the content. it is going to be of no use, you are just wasting your time, money and resources.
Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. We optimize our product the more there are chances of the consumer finds it. Now you know why SEO is important for business.

2) Branding
Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. You need to brand your product to get into the subconscious minds of the consumers as this is going to help in people knowing the brand and the more the people know the brand there are more chances of creating leads. SEO helps you in making the people aware about your brand and this is going to make the customer depend on you easily. Your customer Google’s everything and the first page is the only options for him or her, so you need to decide what you want to do about it. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3) Credibility
Searchers give psychological rankings to brands on the basis of search results. Therefore, your business is going to generate leads on if it has a certain kind of credibility and that does not happen in a day or something. It takes time to optimize the whole thing and then Google also takes time to crawl your site and you are able to seek results a little later. By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you wants your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

4) Generates Traffic
You need to regulate the traffic in the right direction and make it work for your business. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

5) Exposure
SEO gives us a chance of exposing your brand in the market that too without investing a lot of money. If there wouldn’t have been Searching engine optimization then this would have been so expensive. Search engine Optimizing helps you in getting what you have always wanted. this is the kind of exposure that you were expecting and you will definitely get it over here. 

6) Cost-effective way of marketing
SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. 

7) Return on Investment
With SEO you get a higher Rate on Investment other than advertising and marketing.

8) Demographics-based targeting
Optimization will make your work easier altogether and you need not buy or spend money or time on the set of people that would not buy your product. So, be it age, sex, territory, preference, geography etc. you may choose the metrics and automate it according to what or how you want it to be.  This kind of targeting will definitely boost your sales and you will meet your targets within time. There are bigger chances of endearing success if you focus on this it may lead you to the bigger reveries that you have always seen.

9) Insight into the customers
SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it.

10) Measurable Results
SEO gives us a chance to deliver measurable results and allows us to fiddle with the metrics. You know your budget, success or failure, clicks, conversions, or other things worth knowing. We have a chance of understanding where we are going wrong or right without wasting time and money.

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Content Optimization in SEO

Content Optimization in SEO

Content optimization is more than using some top keywords in each page. Effective content optimization focuses on using very specific keywords in very specific places to send the strongest possible relevance signals for that keyword target.
The importance of placing keywords in the important places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.

• Page URL: The page URL in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to specify the page url, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page url.
• Title tag:The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results.
• Meta description: Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not effect rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
• Meta keywords: Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
• Headline: The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
• Body copy: Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. 

When trying to determine if the keyword has been used optimally in the body copy, follow these three priorities:

1- Using the exact keyword once in the body copy.
2- Natural readability.
3- Repeating the exact keyword again additional times while preserving readability.

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10 Social Media Marketing Strategy Trends for 2018

10 Social Media Marketing Strategy Trends for 2018

It is time to talk about the trends that is going to change the digital marketing game for 2018. Digital marketing is always evolving, and one of the areas that innovates the fastest is social media marketing.

1. Increased Consumption Of Videos:
Brands are going to heavily invest in Video Marketing as thats what people like to consume too today. Be it Facebook, Whatsapp, Instagram, Netflix, Amazon Promise or YouTube – Videos are the easiest and most convenient way people would like to grab content.
2. Instagram Stories Is Where The Creativity and Innovation Lies:
Brands that serves customers directly will find Instagram stories the most creative way to engage their audience. With seasonal stickers, rewind features, zoom in feature, Live polls, Live Stories, Live Stories that can involve 2 different profiles at the same time is going to be the biggest game changer. It is time you grow your follower base on Instagram and not on Facebook.
3. 2018 Is Going to Be Year of Instagram:
Facebook would like to Kill Snapchat in all possible ways. You would probably notice your posts on Facebook getting less traction but more engagement on Instagram. Facebook wants you to use Instagram heavily this will increase the usage pattern by all means and slowly kill the consumption of snapchat. Instagram advertisements, Instagram boost posts is where your investment should be.
4. Live Features Are Going To Soar, Brands will heavily invest in Live Tools, Live Campaigns:
If you haven’t really purchased a Live tool like BeLive or Wirecast – you should. Buy those equipments that can help you go Live in the most professional way. Live sessions gets you the maximum traction on Social Media. Especially the scheduled ones. So have a goal plan for your brand’s Live Sessions in 2018.
5. Facebook Ads Brand Funnel Will Be On Rise:
Facebook is changing the way Leads were generated on the internet. People are slowly creating a customer’s journey with respect to Facebook Advertisements. You can create audience out of people who have engaged with your page, messenger, advertisements, lead forms, videos etc. This is going to change the way Leads were generated on internet. A customer’s journey is going to be re-defined here. It is no more a platform for quick visibility and leads but it is visibility and from there what else will be made visible to your audience.
6. Website ChatBots Will Dominate All Form Of Conversion Techniques:
Artificial Intelligence based chatbots will replace all kinds of conversion tools. They are by far the most effective one. Tools like Collect Chat, DRIFT and many other will help brands converse and collect data of customers on website.
7. Influencer Marketing Will Slow Down:
Year 2017 was defined as year for influencer marketing. A lot of brands have tested their hands on influencer marketing and realised there is no clear or distinct way to measure. This year Influencer Marketing will slow down with more and more quality reach out than the quantity reach out.
8. Whatsapp For Business:
Brands like Goibibo, Bookmyshow has already integrated Whatsapp for Business. Facebook is testing ‘Whatsapp us’ as call to action for advertisement campaigns this will make the ads funnel even more interesting. It is time you grow your whatsapp contacts because Facebook’s next big bet after Instagram advertisements is going to on Whatsapp.
9. LinkedIn For B2B:
LinkedIn inMails is by far one of the most cost effective Business intelligence based marketing product that LinkeDIn has brought in for B2B marketers. LinkedIn sponsored posts, LinkedIn lead generation advertisements is where B2B Marketers will hang out.
10. Facebook Messenger Will Become The Next Big Marketing Weapon:
When compared to email marketing opening rates, Facebook messenger broadcasts have more opening rates. Local brands, local stores, bloggers should adapt Facebook Messenger marketing and integrate a chatbot for sequenced messages. Trust me, this will change the way you have done your internet marketing so far.

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How to drive more traffic to your Blog

How to drive more traffic to your Blog

Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
Create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic. There are a lot of tactics listed below and when used in the right way they can have a huge impact on your traffic.

1. Topic selection: 

If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, so you use more tool for latest trendy topic. 

• Google Trends – This will show you a graph of how interest has increased/decreased over time.
• BuzzSumo – This tool will show you which topics are generating the most social shares.
• SEMrush – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.

2. Promote with social media: 

Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.

3. Write more engaging Headlines:

Headlines for your blog posts are almost more important than the content itself. That's because Headlines help potential readers decide whether they should click and read more.

4. Make it easy to share your visual content: 

it’s important to make it easy for your readers to share your visual content. Make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. 

5. Add video:

Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site.

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Inbound Marketing

Inbound Marketing

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques. Inbound Marketing, and its various techniques, make sense for any business. Inbound Marketing meets your prospects at the moment they need information on a specific topic.

How Inbound Marketing Works:

• Write your compelling story  - You'll need a clearly defined, compelling story – a brand story, so you can can attract your ideal customers and earn your rightful place in the market. Understanding your customer needs and persona can help to define your story as you must relate your brand to them personally.
• An effective website that works - 68% of buyers use online search tools to begin their buying process, and this % can be higher with certain types of products or services. That means your website’s first impression is crucial. Is your website creating the right impression? Are you able to provide the buyer with the information they're looking for?  Can your customers clearly differentiate you from your competition? Is your website updated frequently so the information they find there is accurate? Do you have total control over your site’s content?
• Generate website traffic - The key to start generating traffic to your website with an Inbound Marketing program is that you promote the great content on your website by doing the following tactics; Search engine optimization (SEO), email marketing, pay per click (PPC) advertising, blogging and social media, 
• Convert website traffic into leads - To convert traffic into leads you'll need to have special offers, e-books, white papers, events and webinars, that will attract your target audience. Instead of giving information away for free, ask visitors to fill out a short form with their contact information in exchange for the information. Visitors who identify themselves by filling out a landing page form are then treated as leads. Now the prospect has given you permission to contact them. This way, you inform your audience through Inbound Marketing – rather than interrupt them. That means your communication to them is welcome, creating a warmer lead when the time comes for the sale.
• Convert leads into customers - Though not every lead that comes through your website is ready to buy at that moment, the goal of Inbound Marketing is to convert leads into customers. To keep your brand – and product or service, top of mind as prospects move through the sales funnel, you'll need to implement a lead nurturing workflow. Leads can also be segmented by scoring them until they're ready to be called by a sales person. This data can be seamlessly integrated into most CRM’s.
• Measure - If you care about your marketing ROI, then you must be willing to invest in the measurement tools that help refine and perfect your Inbound Marketing. 

JustKlicks is an Inbound Marketing Agency providing Inbound Marketing Services to small and medium sized businesses. We're focused on generating traffic, leads and sales and we're experts in the Inbound Marketing, lead generation process and how to increase website traffic, leads and website conversion rates. 

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Why Social Media is important for business?

Why Social Media is important for business?

Social Media is the best tool to connect with consumers & industry leaders. Social Media is Important for Awareness your brand. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level.
1. Learn about your customers and connect with your audience: Your Business is grown if you know our audiences very well. Through social media, know your audience is now easier then ever. With analytics like Facebook Insights, google insight or other social media insight you can understand the major demographics and patterns of your customer behaviors. 
2. Reach a new audience locally and globally: Social Media is another way  or us to connect with our audience.
3. Improve customer service : social media functions best in real-time, it gives you instant access to feedback from your customers. 
4. Improve Search Engine Optimization: Social media profiles are a great way to connect to your prospects and customers. They not only inform the searcher about your business, but also help them become a part of your conversations. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web.
5. Increase Inbound Traffic: Inbound marketing is one of the most effective ways to generate targeted traffic to your website.

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Top 5 resources to find latest Google SEO Updates

Top 5 resources to find latest Google SEO Updates

To find latest Google SEO updates check this site- 

1.) Moz - Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates. From  Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. 
2.) Search Engine Watch - Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.
3.) Webmaster World - Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing. 
4.) Search Engine Journal - Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. 
5.) Search Engine Land - Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. 

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SEO Services

SEO Services

SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and key phrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.

On Page Optimization:
This is the method which refers the features the given websites and webpage. You can also all the issues by your own way, you can use the coding. This optimization will be compromised Meta tags, HTML code and the density of keyword and placement of keyword. It maintains the latest optimization technologies to satisfy our clients all over the world.

Off Page Optimization:
It refers the all that factors which gives the helpful output on your business. This type of optimization will not control by your self with coding on your page. It compromised on the link popularity and the page rank. It maintains the latest optimization technologies for the saticfaction of the clients all over the world.

What is “White Hat” SEO Services?

Content: Fresh, frequent, rich, and high quality content that contains pertinent keywords gets higher ranks on Google – the search engine with the biggest share of overall searches.
Architecture: The way you build your site matters, too. Does the site work for mobile, load quickly, and is it secure? Coding: Yes, HTML is still relevant, and the way it’s used can make or break your ranking.
Trust: Trust takes time to grow, and it grows best with rich and trustworthy content, engagement with site users, and a brand identity that people trust.
Social Media: It’s so much more than Facebook!! Social media marketing brings you into a deeper relationship to your user base, and your users can also influence buying within their circle of influence.

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Justklicks is providing you to the best SEO services that will raised your website in high ranking. Our SEO experts will help you in the to make your website ranking on the top with the help of SEO tricks and methods. We use only proven, effective, and safe methods to generate traffic and leads for your business.

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Digital Marketing Trends 2018

Digital Marketing Trends 2018

In Coming year 2018, Digital Marketing a new marketing trend for all business. Marketing is a field where every time you want to be out in front, you need to foresight the trends and prepares for changes. If you want to stand-up in market then need to move your business online. Digital Marketing Services change the market strategist. Through Digital media you gained popularity and reached a wider audience through online marketing with low investment. you need to start thinking about the upcoming trends in 2018 and prepare yourself accordingly.

1- Growth of Mobile Devices
Currently min 7.22 billion active mobile devices in the world and most of the user are searching on google using a mobile device. If your website is not mobile-friendly make sure that it is, mobile website and optimization should be a top priority for digital marketer in 2018.
2- Content Marketing
According to digital marketing expert, Creating a unique, structured and consistent content is the important part of the online marketing. Infographic is going to play a central role.  Mobile video will be the hottest trend which you can expect to see this year.
3- Live Video
Facebook has launched live video streaming feature and this feature is free for users who have their account on facebook. This idea is to make the user feel more genuine and to be more interactive. Promote yourself or your brand when going online it provides more personal interactions with consumers. To deliver live experience company need to adapt technology and through which it can respond in the moment and that matter most to the customer which is win-win situation for both customer and company.

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8 SEO Ranking Factors in 2017

8 SEO Ranking Factors in 2017

Day by Day search engines refine our ranking algorithms to better determine relevance and return results that better align with searcher intent.

1) Well Designed Website:

It is very important to have clean and attractively designed website to get attention of your audience. Who does not like to get into the coolest showroom with best flooring lights and decorative walls? Same is the case with online store, let your audience at least bring to your desktop website with its awesome look.

2) Mobile Responsive:

With recent Google update, the big giant has made it clear that there is no room for websites which are not mobile-optimized. If you have not paid attention to your mobile responsive feature, its high time to ask your developer about it. We at JustKlicks Lucknow offer mobile responsive website designs and themes.

3) Content Management:

Content still rules the list of Google ranking factors. Unique content with SEO optimized keywords will enhance your rankings. Remove duplicate content and improve quality of content on your website.

4) Onpage Optimization:

Ensure that you have listed the targeted keywords. Check its competition and impact on your website. choose right keyword through Keyword Planner.

5) Sitemap:

Sitemap is a crucial element to connect with Google’s algorithm. It is a file where you have to list all the web pages of your website. With the help of sitemap, you can tell Google and other search engines about organization and structure of your website. Submit the sitemap file in Google webmaster and monitor the index level.

6) Google Business:

Local SEO is very important from small to large sized business. Register your business in Google maps and help customers locate in your city. Operational hours, services offered and other business details should needs to update. At JustKlicks - SEO Company in Lucknow, we can assist you in registering your business on map.

7) Blog:

Blog is the best way to engage with your customers. Blogging is the way to content marketing. Try to provide interesting information which they would like to read and comment on. JustKlicks offers Blog Deign Services in Lucknow.

8) Social Media Marketing

Engage yourself on all social media platforms like Facebook, Twitter, Instagram etc.. Post content using hashtags(#), polls and competitions. We can Contact Justklics - social media marketing experts in Lucknow for getting your business on social media with right strategies.

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SEO Company in Lucknow

SEO Company in Lucknow – Still in search of best SEO service in Lucknow? If yes, then Justklicks is the best solution for you. Our SEO Expert Lucknow is known for its White Hat SEO services in all over city. We are Digital marketing experts and well known in the SEO service Industry of Lucknow. So if you are looking to get the best SEO Services in Lucknow for any business Then JustKlicks is the one-stop solution for you. We provide result-oriented SEO Services in Lucknow. 

About Our SEO Company in Lucknow
Search engine optimization is the best way to increase the online visibility of your business. With the help of SEO Services, you can target the millions of people for your services without paying for Clicks like in PPC services. We can help to increase your brand awareness. We also offer SMO Services handle all social media like facebook, Google, Youtube, Instagram, twitter...etc.
Online visibility of local business is the best to approach to target millions of people for your services. We work according to the Google policies and White hat SEO Services. 

• With the help of Our SEO Company in Lucknow, you can boost ROI ( Return On Investment).
• We are the team of SEO Experts & our Services based 100% white hat search engine latest algorithm of Google, Yahoo, Bing etc.
• We follow White Hat SEO techniques & provide long-term SEO results.
• For best Brand Reputation, Trust & Credibility of your business.

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Search Engines

What is search engine?

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files. 

How web search engines work?

A search engine maintains the following processes in near real time:
Web crawling
Indexing
Searching

Search engine submission

Search engine submission is a process in which a webmaster submits a website directly to a search engine. While search engine submission is sometimes presented as a way to promote a website, it generally is not necessary because the major search engines use web crawlers, that will eventually find most web sites on the Internet without assistance. They can either submit one web page at a time, or they can submit the entire site using a sitemap, but it is normally only necessary to submit the home page of a web site as search engines are able to crawl a well designed website. 

Best Search Engines of 2017

• Google Search: google.com
• Duck Duck Go Search:  DuckDuckGo.com
• Bing Search: www.bing.com
• Dogpile Search: www.dogpile.com
• Yahoo! Search : www.yahoo.com
• Ask : ask.com

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What is the way to build high Quality backlinks?

What is the safest and fastest way to build high Quality backlinks?

There are a lot of ways to build backlinks, but not all link building strategies are worth doing. There is no shortcut, Good quality backlinks will take some time to achieve especially when your blog or peace of content is knew. I would recommend you to make your blog user friendly. Some strategies can get your website penalized by Google, and some strategies just don’t bring in any traffic l. Here are my favorite ways to build high quality backlinks:

1.Guest posting

Guest posting is a good way to build backlinks to your blog as long as the links are helpful and relevant. Although, it is a time-consuming process and you need to spend a lot of time on creating the posts, the final results are usually very satisfactory.

2. Get links for blog aggregator websites

You’ve heard a lot about these website and understand the importance of working with them. The popularity of content aggregators has been sufficiently increasing in the last few years. Here are a few websites you should keep in mind: Owler, Feedly, Alltop, Blogarama, etc.

3. Get links from the customer reviews

Many companies publish customer reviews on the home page or other pages of their websites in order to prove their credibility. 

4- Social Media Marketing:

Social Media Marketing is geared towards building a targeted/loyal social following on various platforms, such as Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and many others. The first rule of Social Media is that it is not about selling, this will happen naturally through posting engaging and valuable content. To build long lasting relationships with your consumer base, you need to provide quality content, run contests, canvass for opinions, provide excellent customer service and lots more besides.

5- Influencer Marketing:

Instagram is hot and paying someone with a decent following within your sphere to promote your business will not only help to grow your Instagram account but also get visitors to your website.

You can also contact a Digital Marketing Company or Best SEO Company who provide best services. 

SEO Company in Lucknow

Digital Marketing Company in Lucknow

SMO Company in Lucknow

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Digital Marketing Agency in Lucknow

Blowing your budget on marketing services is easy. Finding an agency that will help you is harder. We were highly determined to find the perfect Digital Marketing Agency, one that would care most for our success. 

Best Digital Marketing Agency in Lucknow

If you need someone to develop your website, design your visual communications, brand your business, or market you online, we’ve got what it takes to do it all. Marketing is about keeping your customers engaged with your brand. A Digital Marketing Company understand that your brand consists of more than your logo and look. 

We are a Digital Marketing Agency that specializes in Online Marketing Services in Lucknow. An effective online marketing campaign requires an in-depth understanding of the market, including things like SEO, social media and branding. We work with you to build your business. Our Graphics Design work speaks for itself. Great design makes your brand stronger. We develop responsive Websites that are informative, easy to use, and can be accessed by your customer from anywhere on any device.

Services We offer:

Branding Services:

• Market Research
• Identity Design (LOGO Design)
• Audio & Motion

Design Services Include:

• Website Designing 
• Graphic Designing
• Animation 
• Video 
• Presentations

Development Services Include:

• Website Development
• CMS Wevsite Design
• Responsive Website Design

Marketing Services Include:

• Social Media Marketing
• Email Marketing
• Content Marketing
• SEO & SEM

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How to write blog headlines that drive search traffic

How to write blog headlines that drive search traffic?

Content Marketing is a important digital marketing strategy, designed to attract and drive traffic to your Website. A good headline that catches their attention and entices them to click through to read the rest solves their problem – and creates coveted lead generation opportunities for you.

Make headline a key component of your content marketing strategy. Follow these simple steps and you’ll appeal to coustumer as well as search engines.
1. Use keywords : Including keywords in your headlines is important, as major search engines such as Google, Yahoo! and Bing will place more emphasis on the versus the content itself.
2. Appeal to emotions : According to blogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. You have one chance to get your reader to click; using power words will help. The Headline Analyzer tool from CoSchedule recommends using a balance of common, uncommon, emotional and power words to captivate your audience. Phrases like “what happens when” and “you need to” compel readers to discover the benefit of the article.
3. Be clear – and avoid clickbait : You’re working so hard to build trust with your audience – through everything you do. Don’t ruin it with a misleading headline just to get people to read a piece of content.
4. Know your audience : The best headlines are ones your audience will find value in because they’re focused on their wants and needs. 
There are formulas to help with this: (definition + guide to + action + keyword + promise). An example headline made using this guide could be: “A free guide to designing successful infographics for B2B companies“.
5. Think in numbers : A list is often more compelling, because readers then have a clearer idea of what to expect.
6. Use words that Enchant: In addition to strong keywords, using positive adjectives can also increase engagement. Try using words like “free,” “easy,” and “new” which generate more audience engagement.
7. Keep it short and sweet : Lastly, keeping the headline short enables your target audience to read the headline quickly, improving its chances of getting noticed before others.

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How do you optimize a YouTube video?

How do you optimize a YouTube video?

YouTube Video Optimization

Billions of video views take place on YouTube every day. Taking the extra steps to make your videos easier to find and share will let you take advantage of all that YouTube and videos have to offer along the customer path to purchase. Having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform.
Google wants to show users the types of content that are most applicable for their query. Google knows that for certain queries, there are many people who will find a video explanation easier to understand and more helpful than a standard article. This means a well-optimized video can be displayed prominently on Google, drawing in even more traffic and helping you to establish yourself as the go-to expert.

Factors That Impact YouTube Rankings

Like Google, YouTube has its own internal algorithm that dictates the order in which videos display in the search results. Here are a few key factors that the algorithm uses when adjusting these rankings.

• Watch time. This might be described as the engagement metric, or the opposite of bounce rate for videos. YouTube wants to see how long your visitors stay to watch your content. This criterion is so critical that YouTube has an entire section dedicated to it on the Google Support page
• Keyword relevance.
• Your number of subscribers.
• Customer reactions, including comments, likes and dislikes.
• Video length.

To optimize your videos, you want to capitalize on these criteria. The following established techniques can help.

1. Provide The Right Types Of Content

To improve that critical factor of Watch Time, you have to make sure your content is actually worth watching.
Remember that YouTube users are not there specifically to learn about your brand — they want to see videos relevant to their search query. Videos that are overtly promotional or do not make much sense to people unfamiliar with your brand will not succeed on YouTube.
Instead, you should focus on two basic video types: emotional and educational.

Emotional. The most effective videos are often those that elicit an emotional reaction, such as an inspirational video or a cute cat video. Viewers in this bucket consume video content as a form of self-expression, looking to view and/or share videos that resonate with them on a personal level.
Educational. Another core group of video viewers will be those looking to learn something. Perhaps they’re installing new software on their computer and find the text instructions too overwhelming, so they want a video that will guide them through the process. Or perhaps you have a small business owner who’s interested in SEO but not sure where to start; he or she will need someone to explain, in plain English, how to make the most of their online presence.
Visitors on YouTube seek out videos according to their needs, so you want to create content that addresses these needs. It should provide value for your target audience and resonate with those who come across it.

Additionally, you want to make sure the video is not too long. Most of the top videos on YouTube are around three minutes long.

2. Make It Easy For Google & YouTube To Understand Your Video Content

YouTube and Google do not yet have the ability to actually watch and understand your video. This means that they are depending on you to provide them with the relevant information so they can make an informed decision about where to rank the video.

There are a few steps you should take to accomplish this.

Create an optimized title. Your title should be a few words long and include the major keyword for which you want to your video to rank.

Use tags wisely. Remember again that YouTube cares more about how long people spend watching your video than how many people watch it. Use ample, relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.

Create a full description. Too many people include only a few sentences in their video description, but this can seriously impact your ability to include keywords and communicate with the algorithm. Do not be afraid to include several hundred words — almost the length of a short blog post. Articulate your key points from the video and make it easy for the spiders to see the value this video offers.

Within this description, you want to make sure you use plenty of relevant keywords. This will help you optimize your video for both YouTube and Google. Remember that there are certain keywords that can even result in videos ranking on the first page of a general Google SERP. Identify relevant keywords and add them here.

Consider using closed captions or uploading a transcript. Along the same lines as the full description, closed captions or a transcript makes it easier to articulate the value of your video. These features also make it easier for customers to use your information as they desire, such as watching the video on mute so as to not disturb coworkers.

It is also a good idea to develop your brand’s YouTube channel page. On this channel page, you can create a trailer that can help you demonstrate your value and why customers should subscribe to your page. A well-developed channel page with ample subscribers can also help establish your authority in the industry, which can help your rankings and make it easier for you to entice new viewers.

3. Create A Strong Call To Action

Once you have the visitor on your video, the last thing you want is for them to click away from your video and go see another video that has nothing to do with you or your brand. When someone watches your video, you have their attention. This is the perfect time to make your call to action (CTA) and encourage them to come and see what else you have to offer. YouTube annotations can be a great place for a CTA.

As you create your annotation, you want to make sure it is relevant and useful for the viewer. An annotation that distracts the user, or one that is perceived as serving only the creator, will largely be disregarded — and may detract from the reputation of the video. Keep them around the border of the video to make them unobtrusive. YouTube has some of their own best practices suggestions, as well.

4. Promote Your Video

Promoting your video is the final step in optimization. Once your video has been marked up to maximize its online exposure, it is now up to you to encourage viewers.

Embed the video on your blog and company website. Promote it through your various social media accounts, including your Google+ page. Encourage your followers to interact with the videos, by commenting on them or sharing them with others.

When more people comment and otherwise react to the video, it adds value for your video ranking.

• Steps For Successful Video Optimization
• Develop video concepts based on customer value.
• Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s value.
• Embellish the video with a CTA and link.
• Promote the video throughout your own networks to begin accumulating views.

Video optimization can empower your brand to reach the millions of people who use YouTube (and other major video platforms) to find fun videos and answers to their questions. By marking up your videos, you can get them in front of the right people and see the branding power available on YouTube.

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What's the tool for Search Engine optimization?

What's the tool for Search Engine optimization? 

There are so many tools are available for SEO as per user needs. To use this SEO tool we check our seo insight & review our website. 
Here’s some important and free SEO tools: 

• Google PageSpeed Insights
• Google Analytics
• Google Webmaster Tools
• Google Keyword Planner
• Google in an Incognito Window
• Google Trends
• Bing Webmaster Tools
• Moz Local Listing Score
• Keywordtool.io
• Open Site Explorer
• QuickSprout Website Analyzer
• Schema Creator
• Screaming Frog
• SimilarWeb
• SERPs Rank Checker
• XML Sitemaps
• Browseo
• SEO Site Checkup
• Searchmetrics Website Analyzer
• Find Broken Links
• Copyscape
• Moz toolbar
• Robots.txt Generator
• Structured Data Testing Tool
• Microsoft Free SEO Toolkit

if you want to detail about SEO Services contact Ua at: +91 8181000018. We are Best SEO Company in Lucknow provide SEO, SMO Services, Digital Marketing, Graphics Designing & Website Designing Services. Feel free to ask any questiong.

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Why SEO is very important for websites?

Why SEO is very important for websites. ?

Best SEO (Search Engine Optimization) Service means your website gets ranked higher by search engines, which means you’ll more easily and quickly be found by potential clients on the internet. As there are more than 3 billion people that use the internet, it’s pretty important you’re found there.

SEO Services Saves Money: Traffic to your business, internet or not, must come from somewhere. Instead of paying for ads, flyers, air-time, etc., why not use what google gives you for free?

Suppose that you own a Website Designing Company in Lucknow and you have many competitors in the market. When someone goes to Google and searches for “Website Design Company Lucknow”, a lot of websites will be listed there and usually, users will visit the first few websites that they see on the first page. Users don’t usually bother to click on the next 10 pages of search results. They’d go to the top websites and do business with them.

With poor SEO, your website for your Website Designing Company will get lesser traffic which means it will also be more of a loss for your business rather than an asset since you are losing potential clients by lacking visibility in search engines.

There are many factors that you need to consider when doing SEO. First you must understand how it works and the things that you need to focus on. Google’s algorithm has very important things that it looks for in a website to make it rank better. There are three major factors that you can focus on:

• Links : The internal URL structure of your website needs to be set in such a way that it’s not spammy. Over using a link or an anchor text like “Website Designing Company” can be more harmful than beneficial to you site. User experience is one of the main points that is always being raised during webmaster hangouts by Google so spamming keywords in the form of links is a big no no. Backlinks are important as well.These are the links that point to your website. 
• Content : This is the tricky part. If search engines recognize that your website produces quality and not spammy content, they will put your site higher in results page when someone searches for a specific key phrase or keyword. What makes this tricky is that the content needs to be SEO friendly and must be entertaining for your readers at the same time as some search engines measure or consider the time that users spend on your webpage and adds it to your “SEO score”. The content of your website must also be fresh and unique because duplicate content will hurt the reputation of your website.
• RankBrain :RankBrain is part of the algorithm used by Google in determine the rankings of pages on the internet. It’s one of the components that make Google’s search engine work together with Panda, Penguin, Payday, Top Heavy and many more. It functions as an AI (Artificial Intelligence) that adapts to human input and calculates what pages to show that is most relevant to the keyword or phrase that was used.

Aside from these 3 things, there are many other factors that you need to work on to get extra attention from search engines like your website speed, mobile responsiveness, proper use of HTML markup and many more.  These factors are also part of what is being considered by RankBrain when it generates the search results that it shows to the user.

Another method is to check and do a search for the keyword that you want. If you see that the websites in the first few pages are Wikipedia pages or some generic webpage then you may still have some chance of getting in page one by working on the three major things that we mentioned above which are get reputable links to your site, create fresh and high quality content and make sure that your website follows proper coding structure, loads fast and is mobile friendly so that it gets seen by RankBrain.

With all this in mind, doing SEO might seem to be a difficult and time consuming task. We are a Best Digital Marketing Company in Lucknow and provide SEO Services, SMO Services, PPC, Facebook Page Management, Local Business Listing, Website Designing & othes services. We can help you in getting the results that you need. We understand how much work needs to be done in growing a business so we’d like to help your business grow. Well guide you through how make your website one of the most awesome website in search engine pages or you can totally leave all the work to us.

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