Digital Marketing Company in Lucknow

Advertising Agency and Digital Marketing Company

Digital Marketing or Online Marketing is certainly an important strategy for increasing your small business. Digital Marketing has changed the way customers interact with the buyers. We are a advertising agency in Lucknow helps change the perception of brands. With online marketing and digital marketing, mapping a company’s success is accurately possible. Now's Day marketing involves a lot more than just direct communication. When you’re looking at promoting your business in the Internet, An Digital Marketing Company focuses on the right kind of distribution. Online presence of your product or service matters a lot in every aspects of the growth of a company, because this is the era of Internet and Search.

Benefits of an Advertising Agency or Digital Marketing Company

A Digital Marketing Agency execute a plan and strategy to the customer to drive the goals.
An Advertising Agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

Top Digital Marketing Companies Strategy

Strategies and plans by the top Digital Marketing companies in Lucknow, India. 

•   Collecting audience requirements
•   Competitor analysis
•   Strategy planning
•   Brand awareness
•   Prioritize the digital campaign and channels
•   Internet marketing channels and quick wins
•   Lead generation
•   Checking campaign oriented
•   Results and monthly analysis

About JustKlicks - Digital Marketing Company Lucknow

We're a Full Service Advertising Agency or Digital Marketing Company in Lucknow. After collecting the requirements we execute a plan and strategy to the customer to drive the goals. As a Best Digital Marketing Company in Lucknow we offer digital strategy, planning & creativity, resulting in successful campaigns. We includes SEO, SMO, SEM, content marketing, Affiliate marketing, Email marketing and blogging. The main purpose of online marketing is branding and lead generation. We are specializing in helping businesses make a profitable income from the Internet. We deal every facet of Digital Marketing, including Search Engine Optimization (SEO), Pay Per Click Management (PPC), Web Design, Graphics Design and Social Media Marketing (SMO). We provide Best Digital Marketing Services to our clients, we have different packages as per clients need.

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SEO Company - SEO Services in Lucknow

SEO Company - SEO Services in Lucknow

Today Online Marketing a big issue for all business owner. Digital Marketing efforts give you more positive results when compared to traditional marketing efforts like newspaper ads or commercials for TV or radio. SEO Services are necessary for any business to increase leads ROI as well. Our SEO Agency in Lucknow helps you get your website to show up towards the top of search engine results and this matters because everyone uses search engines for any information they needed. And people only click the top view results of the whole page. So to get these ideal visitors you have to be on top of search engines otherwise you just buried under a pile of a million other websites. A good SEO Company with Good SEO specialists can help you improve your PageRank. Position of the website plays an important role in the organic results. There are millions of websites on the web. And it is too difficult to stand out of the competition. Our SEO Services in Lucknow will help you to position your website on the top of the search engine.
Our aim to generate targeted traffic to the website and convert them to customers. Our SEO Company Lucknow gives your website a brand in the eyes of the users in Lucknow area. Our SEO Agency helps to ensure that a site is accessible to a search engine and improves the chances that the site is highly ranked by the search engine.

Why SEO Services Important.

1- Increase your Brand Visibility
2- Get relevant audience to your site
3- Get high ROI with less spending

How do we Work?
1- Business Analysis & Objectives: Our SEO Experts will discuss with you and take insights of your products/services.
2- Website Analysis: Our  Web team audit your website. We check for information, architecture, content, user experience and design.
3- Implement SEO Guidelines: SEO Professionals will implement technical SEO elements in the website to optimize the site for ranking. We follow ethical SEO practices to achieve long-term search rankings.
4- Monthly Reports & Management: We will analyse keyword ranking and traffic reports. We will focus on areas to improve by providing quality content which will help to outrank the competitors.

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Gray Hat SEO

Gray Hat SEO

Gray Hat SEO is an SEO practice that's riskier than White Hat SEO. Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. In this post, We'll get the answers to the following questions:

1. What is Gray Hat SEO?
2. Why does it matter?
3. What Gray Hat SEO should mean to you
4. What Graey Hat techniques

What Is Gray Hat SEO?

Gray Hat SEO is difficult to define. In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines."  

Why Does Gray Hat SEO Matter?

A proper understanding of Gray Hat SEO is important because it could improve your site's ranking without negative consequences, or it could cost you thousands in lost traffic. Google's best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn't automatically in the interest of search marketers or even the searchers themselves. What's more, Gray Hat SEO changes periodically; what's considered Gray Hat one year could be classified as Black or White Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.

Should You Be Implementing Gray Hat SEO Methods?

You don't gain much by getting on Google's bad side, and if you're unsure if a given method is going to violate Google's guidelines or not, it's probably best to avoid that tactic. Every marketer needs to evaluate risk versus reward on their own terms, but with Google's algorithms getting stricter and stricter all the time, your safest route as a business is going to be strictly white hat SEO.

Grey hat consists of techniques such as:

• Cloaking
• Purchasing old domains
• Duplicate content
• Link buying
• Social media automation and purchasing followers

Top SEO Company in Lucknow

SEO Services in Lucknow

SEO in Lucknow

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How to Get More Instagram Followers?

How to Get More Instagram Followers?

Now's Day Instagram is most popular social networking sites. Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. 
Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers.

1- Promote your Dedicated hashtag on your other social profiles, on your website, and in your email blasts.
2- Get Creative with your hashtags. Be funny, ironic or outrageous - but never boring.
3- watch topically relevant and trending hashtags. Join these Conversations to get in front of more people.
4- Use your bio link to drive traffic to your newest or most popular content.
5- Write descriptive captions. Storytelling will help generate engagement and sharing.
6- Interact with top influencers in your space and try to become one of their favorite people or brands.
7- Don't want a tagged photo of you or your brand on your profile? Edit tags to hide images from your profile.
8- Adjust your setting so any potentially embarrassing tagged photos won't show on your profile without your approval.
9- Develop your own unique recognizable visual style. Figure out how you want to stand out and make it so!
10- Visit the places tab to see what's happening locally your neighborhood, a city you're targeting in ads, or an event in a certain location.
11- Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content. 

About Us - Top Digital Marketing Company

We are top Digital Marketing Company in Lucknow provide SEO Services, SMO Services, Website Designing and all IT Solutions. 
We handle Social Media - Facebook, Instagram, Twitter, Google+ and other profile. If you want to give a new look to your business or brand. Call Us: +91 8181000018

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Why SEO is Important for Business?

Why SEO is Important for Business?

SEO is important for small businesses.
1) Visibility
Now, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. The idea is to be visible to the world and trust me nobody will be able to see you if you are just blatantly writing the content. it is going to be of no use, you are just wasting your time, money and resources.
Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. We optimize our product the more there are chances of the consumer finds it. Now you know why SEO is important for business.

2) Branding
Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. You need to brand your product to get into the subconscious minds of the consumers as this is going to help in people knowing the brand and the more the people know the brand there are more chances of creating leads. SEO helps you in making the people aware about your brand and this is going to make the customer depend on you easily. Your customer Google’s everything and the first page is the only options for him or her, so you need to decide what you want to do about it. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3) Credibility
Searchers give psychological rankings to brands on the basis of search results. Therefore, your business is going to generate leads on if it has a certain kind of credibility and that does not happen in a day or something. It takes time to optimize the whole thing and then Google also takes time to crawl your site and you are able to seek results a little later. By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you wants your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

4) Generates Traffic
You need to regulate the traffic in the right direction and make it work for your business. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

5) Exposure
SEO gives us a chance of exposing your brand in the market that too without investing a lot of money. If there wouldn’t have been Searching engine optimization then this would have been so expensive. Search engine Optimizing helps you in getting what you have always wanted. this is the kind of exposure that you were expecting and you will definitely get it over here. 

6) Cost-effective way of marketing
SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. 

7) Return on Investment
With SEO you get a higher Rate on Investment other than advertising and marketing.

8) Demographics-based targeting
Optimization will make your work easier altogether and you need not buy or spend money or time on the set of people that would not buy your product. So, be it age, sex, territory, preference, geography etc. you may choose the metrics and automate it according to what or how you want it to be.  This kind of targeting will definitely boost your sales and you will meet your targets within time. There are bigger chances of endearing success if you focus on this it may lead you to the bigger reveries that you have always seen.

9) Insight into the customers
SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it.

10) Measurable Results
SEO gives us a chance to deliver measurable results and allows us to fiddle with the metrics. You know your budget, success or failure, clicks, conversions, or other things worth knowing. We have a chance of understanding where we are going wrong or right without wasting time and money.

SEO Company in Lucknow
Seo Services in Lucknow
Seo in Lucknow

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Content Optimization in SEO

Content Optimization in SEO

Content optimization is more than using some top keywords in each page. Effective content optimization focuses on using very specific keywords in very specific places to send the strongest possible relevance signals for that keyword target.
The importance of placing keywords in the important places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.

• Page URL: The page URL in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to specify the page url, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page url.
• Title tag:The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results.
• Meta description: Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not effect rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
• Meta keywords: Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
• Headline: The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
• Body copy: Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. 

When trying to determine if the keyword has been used optimally in the body copy, follow these three priorities:

1- Using the exact keyword once in the body copy.
2- Natural readability.
3- Repeating the exact keyword again additional times while preserving readability.

SEO Company in Lucknow
SEO Services in Lucknow
SEO in Lucknow

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10 Social Media Marketing Strategy Trends for 2018

10 Social Media Marketing Strategy Trends for 2018

It is time to talk about the trends that is going to change the digital marketing game for 2018. Digital marketing is always evolving, and one of the areas that innovates the fastest is social media marketing.

1. Increased Consumption Of Videos:
Brands are going to heavily invest in Video Marketing as thats what people like to consume too today. Be it Facebook, Whatsapp, Instagram, Netflix, Amazon Promise or YouTube – Videos are the easiest and most convenient way people would like to grab content.
2. Instagram Stories Is Where The Creativity and Innovation Lies:
Brands that serves customers directly will find Instagram stories the most creative way to engage their audience. With seasonal stickers, rewind features, zoom in feature, Live polls, Live Stories, Live Stories that can involve 2 different profiles at the same time is going to be the biggest game changer. It is time you grow your follower base on Instagram and not on Facebook.
3. 2018 Is Going to Be Year of Instagram:
Facebook would like to Kill Snapchat in all possible ways. You would probably notice your posts on Facebook getting less traction but more engagement on Instagram. Facebook wants you to use Instagram heavily this will increase the usage pattern by all means and slowly kill the consumption of snapchat. Instagram advertisements, Instagram boost posts is where your investment should be.
4. Live Features Are Going To Soar, Brands will heavily invest in Live Tools, Live Campaigns:
If you haven’t really purchased a Live tool like BeLive or Wirecast – you should. Buy those equipments that can help you go Live in the most professional way. Live sessions gets you the maximum traction on Social Media. Especially the scheduled ones. So have a goal plan for your brand’s Live Sessions in 2018.
5. Facebook Ads Brand Funnel Will Be On Rise:
Facebook is changing the way Leads were generated on the internet. People are slowly creating a customer’s journey with respect to Facebook Advertisements. You can create audience out of people who have engaged with your page, messenger, advertisements, lead forms, videos etc. This is going to change the way Leads were generated on internet. A customer’s journey is going to be re-defined here. It is no more a platform for quick visibility and leads but it is visibility and from there what else will be made visible to your audience.
6. Website ChatBots Will Dominate All Form Of Conversion Techniques:
Artificial Intelligence based chatbots will replace all kinds of conversion tools. They are by far the most effective one. Tools like Collect Chat, DRIFT and many other will help brands converse and collect data of customers on website.
7. Influencer Marketing Will Slow Down:
Year 2017 was defined as year for influencer marketing. A lot of brands have tested their hands on influencer marketing and realised there is no clear or distinct way to measure. This year Influencer Marketing will slow down with more and more quality reach out than the quantity reach out.
8. Whatsapp For Business:
Brands like Goibibo, Bookmyshow has already integrated Whatsapp for Business. Facebook is testing ‘Whatsapp us’ as call to action for advertisement campaigns this will make the ads funnel even more interesting. It is time you grow your whatsapp contacts because Facebook’s next big bet after Instagram advertisements is going to on Whatsapp.
9. LinkedIn For B2B:
LinkedIn inMails is by far one of the most cost effective Business intelligence based marketing product that LinkeDIn has brought in for B2B marketers. LinkedIn sponsored posts, LinkedIn lead generation advertisements is where B2B Marketers will hang out.
10. Facebook Messenger Will Become The Next Big Marketing Weapon:
When compared to email marketing opening rates, Facebook messenger broadcasts have more opening rates. Local brands, local stores, bloggers should adapt Facebook Messenger marketing and integrate a chatbot for sequenced messages. Trust me, this will change the way you have done your internet marketing so far.

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