Google SEO Updates & Algorithm Changes
The SEO updates are directly proportional to Google’s algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google Algorithm Update are vital to enhance optimization of your website. Website admins need to have phenomenal understanding of all the latest Google search engine algorithm updates and related procedures, as only this can let them know latest SEO updates 2018 essential to optimize websites, ensure better DA and high rankings in SERPs.
Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.
Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.
Google SEO Updates & Algorithm Changes
1- updates related to Hummingbird : Introduced around August 2013, Google Hummingbird Update is Google’s new search algorithm that plays a significant role in deciding ranking of websites. It is made up of 200+ factors that can affect search results and website ranking. The biggest changes made in Hummingbird were capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of the smart phones in recent years. The name ‘Hummingbird’ comes from its ability to be “precise and fast” and it is mainly designed to better focus on meaning of a phrase or keyword rather than individual keywords. Hummingbird looks at the entire phrase to decipher the meaning of that phrase. Google Hummingbird SEO updates aid pages matching the meaning do better in search results.
2- Google Penguin Update: Google propelled the Penguin Update in April 2012 to catch the websites that are spamming Google’s search results. This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices. The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings. As per Google’s estimates, Penguin influences approximately 3.1% of search queries in English, and approximately 3% of queries in languages like German, Arabic and Chinese, and an even much bigger percentage of them in “highly spammed” language categories. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics. However, once Penguin was introduced it implied that content was vital and those with incredible content would be recognized and those with little or spammy content would be punished.
3-Google Panda Update: Google’s Panda Update is acquainted in February 2011 and it is known as the powerful search filter implied to stop sites with low-quality content from making their way into top search results of Google. Panda is updated every once in a while.
4- Google Mobile-Friendly Update: Introduced On April 21, 2015, Google introduced its Mobile-Friendly search algorithm that is intended to give a lift to mobile friendly sites pages in Google’s mobile search results. One of the ideal approaches to get ready is to test that Google considers your site pages to be mobile friendly by utilizing its Mobile-Friendly Test tool.
2- Google Penguin Update: Google propelled the Penguin Update in April 2012 to catch the websites that are spamming Google’s search results. This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices. The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings. As per Google’s estimates, Penguin influences approximately 3.1% of search queries in English, and approximately 3% of queries in languages like German, Arabic and Chinese, and an even much bigger percentage of them in “highly spammed” language categories. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics. However, once Penguin was introduced it implied that content was vital and those with incredible content would be recognized and those with little or spammy content would be punished.
- Keyword Stuffing
- Spammy Links
- Low Quality Links
- Over Optmization
3-Google Panda Update: Google’s Panda Update is acquainted in February 2011 and it is known as the powerful search filter implied to stop sites with low-quality content from making their way into top search results of Google. Panda is updated every once in a while.
4- Google Mobile-Friendly Update: Introduced On April 21, 2015, Google introduced its Mobile-Friendly search algorithm that is intended to give a lift to mobile friendly sites pages in Google’s mobile search results. One of the ideal approaches to get ready is to test that Google considers your site pages to be mobile friendly by utilizing its Mobile-Friendly Test tool.
Top 5 resources to find latest Google SEO Updates
1.) Moz : Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. From Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates.
2.) Search Engine Land: Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes.
3.) Search Engine Journal: Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news.
4.) Webmaster World: Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing.
5.) Search Engine Watch: Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.
2.) Search Engine Land: Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes.
3.) Search Engine Journal: Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news.
4.) Webmaster World: Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing.
5.) Search Engine Watch: Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.
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