Keyword Competition Analysis

Keyword Competition Analysis

Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition. Before targeting a new keyword vertical, it's imperative to evaluate the difficulty of the market. This is done by analyzing keyword competition.

how to check SEO keyword competition

1. SEOBook: SEOBook actually has a handful of excellent tools, and they’re all available for free. The SEOBook keyword tool is a keyword scraper that allows you to generate keyword lists and clean up existing keyword lists. When you plug in a list, you can scan various metrics for each keyword, including monthly search volume, daily search volume, ranking in Google and Bing, the CPC of the keyword for advertising purposes, and more

2. KWFinder: Keyword Finder is another excellent tool for keyword research, and of course it’s another paid tool with a limited free search. The free search allows you to plug in a keyword, a location, and a language, and it will give you keyword suggestions, trends, search volume, CPC, PPC, and a difficulty estimate.

3. Keyword Tool : This .io site is a pretty simple freemium keyword tool. I use it just to pull keyword suggestions, because the search volume, CPC, and adwords competition metrics are all hidden to free users. On the plus side, you can add up to five negative keywords and add a filter to the results, if the list is exceptionally large, and you have the option to copy or export all data.

4. Alexa : Alexa is generally know for their web ranking list and their generally inaccurate metrics, but they have a lot of good data these days if you know where to look for it. In this case, it’s excellent for a little competitor keyword research. You can plug in a site name and, as long as there’s data for the site, get more information. Click on the “get details” button, then the search analytics tab, and you will see a list of search queries and data about the traffic the website gets from those queries. Some of it will be overly broad, but a lot of it will be nice and useful.

5.  The Google Keyword Planner : No list of keyword tools would be complete without Google’s official tool. You need an active AdWords account to use it, but it isn’t as though you have to pay for one.

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