Saturday 26 November 2016

// // Leave a Comment

Internet Marketing Terms

A number of terms specific to online marketing and – more generally, the internet – that are helpful to know whether you’re a search engine marketer or just need to speak with one. We are a Internet Marketing Company in Lucknow for more information contact us.

1- 301 redirects are generally preferable for Search Engine Optimization purposes and are therefore often referred to as search engine friendly redirects.
2- 404 or Not Found error message is a standard response code indicating that the client was able to communicate with a given server, but the server could not find what was requested.
3- Advertising Network – A group of websites where one advertiser controls all or a portion of the ads for all sites. A common example is the Google Search Network, which includes AOL, Amazon,Ask.com, and thousands of other sites. In Google AdWords, they offer two types of ad networks on the internet: search and display.
4- AdWords is Google’s paid search marketing program, the largest such program in the world and in most countries.
5- Affiliate Marketing – A type of internet marketing in which you partner with other websites, individuals, or companies to send traffic to your site. You will typically pay on a Cost per Acquisition (CPA) or Cost per Click (CPC) basis.
6- Algorithm – The term search engines use for the formulae they use to determine the rankings of your Natural Listings. Search engines will periodically send a Spider through your website to view all its information. Their programs analyze then analyze this and other data to value your site and fix whether or not, and how high or low pages on your site will appear on various searches.
7- ALT Tags – HTML tags used to describe website graphics by displaying a block of text when moused-over.
8- AMP – An acronym for the Google-backed Accelerated Mobile Pages Project was announced by Google in October 2015. It was designed as an open-source initiative for publishers to create content that loads quickly on mobile devices. AMP consists of three parts: AMP HTML, AMP JS & Google AMP Cache.
9- Analytics– Also known as Web Metrics. Analytics refers to the collection of data about a website and its users.
10- Anchor Text – The clickable words of a hypertext link; they will appear as the underlined blue part in standard Web design. 
11- Automated Rules - A feature in Google AdWords that automatically adjusts your ad statuses, budgets, and bids based on the specific parameters that you set.
12- Backlinks– Links from other websites pointing to any particular page on your site.Link Building is an incredibly important part of Search Engine Optimization. 
13- Banners – Picture advertisements placed on websites. Such advertising is often a staple of internet marketing branding campaigns.
14- Blog – Short for Web log, blogs are part journal, part website. Typically the newest entry (blog post) appears at the top of the page with older entries coming after in reverse chronolog
15- Bounce Rate – The percentage of people who visit your website but leave without visiting any other page.
16- Canonical Tag – A canonical tag tells (most) search engines which page is preferred when two URLs are similar or duplicate. In most instances this tag is used when you have products or content that is accessible by multiple URLs or in some cases, even websites.  The tag is part of the HTML head code using the attribute rel=canonical.
17- Cascading Style Sheet (CSS) – Defines how HTML elements such as layout, colors, & fonts will be displayed. External style sheets can be stored in CSS files which allow for faster loading pages, smaller file sizes, and other benefits for visitors, search engines, and designers.

0 comments:

Post a Comment