Best SEO Company in Lucknow

JustKlicks, being the Best SEO Company in Lucknow, provides all the digital marketing services, i.e. Search Engine Optimization, Social Media Marketing, Pay Per Click Advertising, etc. Digital marketing experts and professionals, thoroughly research the relevant keywords for a business and subsequently, plan a campaign strategy to bring the website on top of Search Engine Page Result (SERP) of Google, Yahoo, Bing and MSN, etc. websites. It is a leading SEO Company in Lucknow, India that aims at providing your website top ranking on Google and other search engines in the minimum possible time through ethical SEO and web marketing methods.

Best SEO Company in Lucknow

Search Engine Optimization is at the core of digital marketing. We use White Hat SEO methods and campaigns to ensure organic traffic and higher SERPs. Our team of search engine promotion experts optimizes your website such that it scores better on technical aspects of SEO as compared to your competitors. We are the best SEO company in Lucknow and we tend to provide you with all the services that you require.

Our SEO strategy in 3 steps

1. With New Website, our SEO experts are creative in both sides of the website that is on-page as well as off-page factors.
2. All we do is Make your website more closer to its perfection. After all is done we wait for the result to show up.
3. We analyse how our work has paid off. If the result is not satisfactory we keep our quest to reach the ultimate goal.

Why do you need SEO Service for your website

• SEO is an important aspect of Online marketing
• SEO is never too costly than returns you get out of it
• SEO can keep you away from costly PPC advertising
• SEO will help your targeted audience to find your website easily.
• SEO builds trust and credibility
• SEO helps building your brand
• SEO is a long term marketing strategy
• SEO targets relevant clients with high conversion rate
• SEO provides unlimited opportunities

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Google My Business Listing

What is Google My Business?

My Business is Google’s one-stop shop to manage how your business will look and perform in the search engine. It is an essential tool to find out and adjust how your site shows in Maps, the Knowledge Graph, Google+ and organic search results. 
You can manage your business listing by adding NAP details, opening hours, photos etc. In addition to that, it is possible to manage the reviews your customers leave behind. As you know, reviews should be a key factor in your local SEO efforts.

How does it work?

Getting started with My Business is easy; you have to make an account and claim your business. After filling in your details, you will get a real-life postcard from Google on the address you’ve specified. This card is the only proof you’re the owner of the business listed at the address. 
Once verified, you can fill in all the necessary details and check how your listing is doing. You can even get regular insights to see how many impressions, clicks and subscribers your listing got over a period. It’s a great way of getting a feel for how your business is perceived by Google and customers alike.

Keep in mind that My Business is not the catch-all tool for your local SEO. It has to work in tandem with your on- and off-site SEO efforts. You won’t climb the charts if your profile is inaccurate, but you also won’t reach the top without a well-optimized site and localized content. These things go hand in hand.

Ranking factors

Google My Business uses many factors to determine rankings for businesses. We’ll highlight the three most important ones:

1. Relevance
2. Distance
3. Prominence

Relevance

Relevance determines how well your business fits the search intent of the customer. Is your focus identical to what the customer needs or are you a bit opaque about what your business does? Vagueness doesn’t rank. Be as clear as you can be. Keep your focus.

Distance
Distance is a well-known factor for ranking local businesses. You can’t rank in a local search for (dentist New Jersey) when you have located your company in Manhattan. The exact way Google determines which businesses to show in a local search is unknown, and it can be pretty hard to rank in a given area. The other factors play a significant role as well. It helps not just to say you are located in a particular area, but also to show it by creating local-oriented content around your business on your site. Google uses what’s known about the location of the searcher to present the most relevant local businesses.

Prominence
Prominence is all about the activity around your listing; this could be the number of reviews, events, local content et cetera. It also helps if you can get loads of quality links to your site. It is somewhat hard to determine what prominence means exactly, but one thing is sure: no one likes dead profiles. You have to keep it updated with new photos and manage your reviews. As said before, this works in tandem with your site, so make sure both listings align and that you publish local content.

Optimize your Google My Business listing
To start, you need to claim your listing. After that, you can use the following tips to make your My Business account a success. Keep in mind that everything you add must be in line with the information you provide on your site. Inaccurate information kills your listings and could kill your rankings:

1. Claim your listing with your actual business name
2. Choose a category as accurate as possible
3. Provide as much data as you can – your profile has to be 100%
4. Check your phone number
5. Check your opening times – think about holidays!
6. Review your photos – are they accurate and good or can you improve them?
7. Create citations on other sites as well – pick well-regarded business listing or review sites and directories, stay away from spammers
8. Keep your My Business listing in line with your site – and use Schema.org data
9. Above all, keep your data up to date

It’s critical to remember that this is not a set it and forget it type of thing. Things change, your business changes. Keep everything active, monitor reviews and stay on top of things. It’s frustrating if your listing doesn’t perform as well as you’d like, but keep putting in the hours, and it will work. 

JustKlicks an Digital Marketing Agency in Lucknow providing a full range of online marketing services. If you need Search Engine marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMO) or Pay per Click (PPC), we can help you. Contact us now at: +91 8181000018

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Top SEO Trends 2018

7 SEO Trends 2018

Search Engines getting smarter, Google answering more queries directly on results’ pages and the increase of voice-activated search, some are worried their optimization strategy may need to change drastically. Search engines like Google and Bing are learning to understand content better and are aiming to satisfy users’ needs as best as they can.

More websites on page 1 of Google are HTTPS

HTTPS is simply the protocol that ensures your website is being viewed over a safe connection. To be able to add an S to an HTTP web address, one needs to acquire a so-called SSL (Secure Sockets Layer) certificate. This will make it possible for a site’s visitor data to be encrypted and secured. Google has made it clear that having HTTPS is a pretty big deal, and the search engine results page (SERP) shows it too. Back in June of this year, 55% of sites on page one of Google were secure, according to Moz. It’s predicted that by the end of the year, this number will increase to around 66%. On top of this, the Chrome browser has started implementing warnings on sites that are not HTTPS. This can affect a user’s experience negatively, and dissuade them from browsing your site or purchasing your services.

More SERP features are being displayed

A SERP feature is basically anything on a results page that includes more than the usual SEO title (top blue line), URL (middle green line) and description (black text underneath). Reminder: SERP is the geeky way of saying search engine results page. There are many more types of features that are used to answer queries directly: related questions, local pack (a Google map on the SERP), image results to name a few. The amount of rich snippets has tripled in the last two years, and already 87% of SERPs have some kind of rich answer displayed. These types of results tend to get more clicks than regular organic results, because of the prime real estate and eye-catching format.

More people are using voice search

What happens when you’ve got a burning question but no one’s around? Just ask your phone, all the cool kids are doing it! Seriously. Voice activated search is increasing rapidly thanks to voice recognition software used in mobile devices and home speakers. Already 55% of teens and 40% of adults use voice search on a daily basis, plus it’s predicted that by 2020 half of searches will be voice activated. The rising popularity of this trend is inevitable.The mear fact that you no longer need to type a query in a search box to get answers makes voice search fast and convenient for busy bees.

Link building

Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche. This doesn’t always mean that the best backlinks come from the most popular sites, but it’s still crucial to seek coverage from sites that are relevant to your industry. Referral traffic can still contribute to your site’s organic search rankings, while it is also useful to start thinking of link building as a long-term process. A challenge for 2018 will be dealing with guest blogs and how to involve them as an integral part of a link building strategy without hurting a brand’s reputation. 

User experience 

A good user experience increases the chances of people engaging with the pages that they visit. User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. The first step is to monitor a site’s speed, its readability and its navigation structure to examine how these can be improved through the right changes. A closer look at your visitors’ browsing habits can offer helpful insights.

If you have a local business, you’ll want to focus some effort on improving your local SEO to be able to be featured in the so called local pack. The rise of featured snippets, PPC, voice search and local SEO can often yield better results than an organic ranking. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and growing trends.

SEO Company in Lucknow

SEO Services in Lucnow

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is Seo important for Business?

is Seo important for Business?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Search engines like Google, Yahoo, and Bing each have algorithms – fancy mathematical formulas – to determine whose websites appear on the first page, second page, and so on. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing. SEO Services is cost-effective Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence. SEO helps to direct traffic to your website by helping improve your ranking. Local SEO helps to focus your resources to ensure that the people seeing your advertising are the people most likely to do business with you.
SEO can show your website to the consumer who’s looking for your service in search engines. SEO isn’t a one-time thing to do, It’s a longterm continuously updated process and the same goes for providing content in your business. If you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success

How Does SEO Work?

SEO consists of multiple strategies, actions, and best practices for improving your website’s position in search engines.
There are two types of SEO: on-page and off-page.
On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on.
On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links.

About Top SEO Company in Lucknow

JustKlicks is a leader in SEO Services and website design for small-to-large sized businesses. We offer a variety of services like Social Media Marketing, Graphics Design, Logo Design, SMO, PPC & Other for help to grow your business presence online. If we can help in any way, please don't hesitate to set a time to meet or leave your details and We will get back to you.!

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Benefits of SEO

Benefits of SEO - SEO Services in Lucknow

Digital Marketing has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. We are Top SEO Company in Lucknow provide a result oriented SEO Services in Lucknow, India. While there are many benefits to a good SEO strategy but we know it can be costly at first. If you’re ready to let an SEO Agency in Lucknow for handle your SEO, then we help you. we have outlined the top benfits to help you understand why SEO is important. 

Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ROI - SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.

Cost effectiveness - Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort you can watch your website get consistent traffic. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.  

Brand Awareness - People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.

Take Your Business to the Next Level - SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website.

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How do We get more visitors to website?

How do We get more visitors to website?

There are many ways you can increase traffic on your website. Here are some of my favorite timeless ideas for attracting more visitors to website. You can use it..

1. Put your words in a different format. Go visual. Try creating an infographic or slideshare presentation.
2. Write something so incredibly thorough and valuable that people are compelled to share it.
3. Headlines are one of the most important parts of your content.
4. Write guest articles for other blogs. This is still one of the most effective and underused strategies for building your own audience. 
5. Make it easy for people to share your content
6. Optimize your headline and content URL for the search engines. Use the Google Keyword Tool to find popular keywords. Use keywords in your headline and content URL.
7. Make sure your site is Google friendly.
8. Site speed is now a factor in search rankings, and a faster site will keep more people from leaving before your page loads.
9. One of the best ways to increase traffic to your website is to use social media channels to promote your content. 
10. Implementing schema. it will make it easier for search engine bots to find and index your pages. 
11. Email marketing can be a powerful tool, Don’t Neglect.
12. Building a community into your site is a great way to start a conversation and increase traffic to your website. 

Top SEO Company in Lucnow

SEO Services in Lucknow

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Looking for a Digital Marketing Company who Provide affordable SEO Services?

Looking for a Digital Marketing Company who Provide affordable SEO Services?

There are plenty of digital marketing company which is available in India which are providing an affordable SEO Services with reasonable price. but the difficult one for all the business owners are choosing a right companies to develop the digital marketing campaigns. There’s nothing like a best digital marketing company, find someone who understands you, your brand and knows how to take it to the next level. If you are looking for the Best SEO Company that improve your website's visibility with relevant keywords, high-quality content, back-links at affordable prices. I would like to suggest the SEO which brings results.

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• We use best SEO strategies to ensure that your site achieves high rankings on search engine results pages.

We responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. We Shall also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

If you want any of these Digital Marketing Services for your business you can get connected with us by finding the below contact details.
Contact Details:-
Phone Number : +91–9807860274, 8181000018
Email : info@justklicks.com
Website:- Digital Marketing Company

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Digital Marketing Agency

Digital Marketing Agency

Today's Digital Marketers know that reaching people is not enough, however. They understand that knowing their customers and delivering personalized, relevant messages and offers to them are the keys to data-driven marketing. Given the value of digital marketing, marketers and Digital Marketing companies want to stay on the leading edge of it. Attending digital marketing conferences is one of the best ways to stay on top of data-driven marketing trends and become innovative in your campaigns and strategies. 

If you want to grow your business in 2018, then Digital Marketing are for you. We help you to meet your business goals by offering our best Services, Digital Marketing services, SEO Services, Social Media Marketing, PPC, Branding services.
Now These Days Digital Marketing is a very necessary component to promote any business or brand. We create powerful digital strategies, customer personas, journey maps and digital plans to acquire and retain customers. We help businesses to enter new markets with existing products or services. JustKlicks provides brand promotion and Digital Marketing in Lucknow. We offers all the related services that contribute in promoting businesses online like SEO Services, Social Media Marketing Services, Website Designing, Logo Designing or Graphics designing.
We give Social media management solutions for small business marketing activities in a more efficient manner. We create visibility and brand loyalty, increase traffic to your website and engage your followers. Connect with us for Social Media Handling in Lucknow.

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Free SEO Tool 2018

Free SEO Tool 2018

1. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

2. Moz Local Listing Score

See how your local business looks online
Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.

3. Keywordtool.io

700+ keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

4. Google Analytics

Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

5. Google Webmaster Tools + Bing Webmaster Tools

Constant website analysis, alerts, and error reports

These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

6. Open Site Explorer

Comprehensive link analysis
The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

7. Google Keyword Planner

Know what people search for

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

8. Google.com in an Incognito Window

Discover auto-fill opportunities

Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

9. Google Trends

Changes in search volume for key terms
A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

10. QuickSprout Website Analyzer

Full analysis of your website
The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

11.  SimilarWeb

View site stats for any domain

Use this tool to compare traffic between two websites, a helpful tool for competitor research.

12. SEO Site Checkup

Audit and score for your website
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

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How To Use WhatsApp For Business

WhatsApp Business is an Android app which is free to download, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages. WhatsApp Business enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. If you have separate business and personal phone numbers, you can have both WhatsApp Business and WhatsApp Messenger installed on the same phone. This app for small businesses will make it easier for people to connect with them in a fast and simple way. The Business platform includes all the features of the normal messenger platform like stories, groups, normal messaging and broadcast messages.

What's more than normal WhatsApp?

The owner of the account or the business will be able to setup an elaborate profile with crucial information like website, location, contacts etc.

1. An Away feature will leave a preset message for the customer texting you out of business hours. The message can even contain instructions or answers to frequently asked questions.
2. A business account can also be setup using a landline phone number. The account holder will only have to choose the "call me" option at the verification step.
3. The account holder can also use WhatsApp Web for additional efficiency in interacting with customers/clients.
4. WhatsApp Business will allow these accounts to analyse user activity on a mass level. For instance, they can know the number of messages that have been read. 
5. Other than these, the application will have all the features found on the normal messenger app.

How To Use WhatsApp For Business

2-Step Registration:
Step 1 – First download the Whatsapp Business Application from the PlayStore/App Store.
Step 2 – Register your business mobile number- If you’re already registered on to the existing Whatsapp platform, you are asked if you want to change it into a business account, as the same number can’t be used on both the platforms simultaneously. Remember that once you register your business’ name, you can’t change it, so be sure you do it right the first time.

In the settings you will find an option to set up your business settings where you’ll find the following features:

1-Setting Up Your Profile:
Here you can add your business address using the maps extension, business category, business description, e-mail and business.
2-Statistics
This feature doesn’t have much to talk about right now. It shows the number of messages sent, received, delivered and read.
3-Away Message
I receive a lot of messages on Whatsapp everyday and at most times am unable to reply to them promptly. This feature fills in for me and replies to my contacts with a pre-written text. You can use this while you are in a meeting or on business or personal trip. It ensures that your messages have been acknowledged. The catch with this feature is that it doesn’t work on group messages. The feature can be disabled and enabled as required.
4-Greeting Messages
This feature sends pre-written texts to people who are texting you for the very first time or after 14 days of last contacting you. It is an effortless and pleasant way of starting conversations with new people.
5-Quick Replies
This is one fabulous feature that has made me love this platform even more because it helps me save so much more time when replying to texts. You can add messages under a keyword in this feature. I’ve saved messages that I frequently type and send to people with regards to my courses, workshops and responses to their feedbacks.

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Social Bookmarking

Social Bookmarking

Social bookmarking is the technique to get good backlinks, huge traffic along with branding, promotion and indexing privileges. All social bookmarking websites are not the same. Before starting to submit the blog posts on websites, you have to understand their rules and regulations.

• Bookmarking is the fastest way to index your website or blog post in search engines- Google, Bing, Yahoo etc.
• Top social bookmarking sites have high PR. If you have backing from them, you will get quality backlinks.
• Social bookmarking websites’ submission helps to generate new relevant traffic.
• By submitting on social bookmarking sites, your blog post can go viral.
• It will improve your domain authority.
• It will reduce the bounce rate.
• It will help in blog categorization.

So let’s start with the top 5 high pr social bookmarking sites.

Reddit : Reddit is one of my favorite bookmarking websites. It’s not easy to submit your blog post on reddit. You need to upvote and re-submit others’ reddit posts – it will improve your reddit karmas. Once you have sufficient karmas, you can submit your blog posts easily, read subreddit’s rules before posting on it. Meanwhile, try to add few posts of famous websites or add current news related posts so that people comment or upvote your posts.

Stumbleupon : Stumbleupon powered by ebay, is a good source of instant traffic. To submit blog post on it, you need to first register. A complete profile will help you in traffic generation. Don’t submit your blog multiple times a day. It will be considered as spam. You can add other blog posts, if you are running multiple blog sites. Only submission is not sufficient, you need to build network in your niche. Comment on other stumbles’ posts.

Bizsugar : Bizsugar is the toughest website to publish your blog post on. You need to be very careful while submitting blog post on bizsugar. Submit reputed and high authority website’s post in relevant category. Upvote and comment on others’ published posts. Once your profile is strong enough, try to submit your blog post. Write meaningful description, creative title and choose appropriate category.

Scoop.it : Scoop.it is one of the best places of content curation and content marketing. Here you can bookmark your blog post or can create a complete article with backlinks to your blog. I have tested both of them. It has premium and free plans. You can use both as per your requirement. Premium plan has few extra features. As its DA and Alexa rankings are high, so it’s extremely good for building Backlinks.
You can manage multiple topics in a single account.
You can build community.
Share, like and comment on other’s posts.
Write catchy headings with targeted keywords.
Add images in your scoop article.

Pinterest : Pinterest is not only a bookmarking website, but it is the most popular graphical content distribution social media website. Here, you can discover content on any topic and most of the content will be in graphic format. And best part of it is that anyone can easily use Pinterest. After creating an account in Pinterest, you need to follow few categories. Choose wisely as you will get their pins. Before adding a pin, you need to create a board with keyword rich board title, description and choose the most relevant category. You can invite others to pin on your board.
Find related pin boards and join them. Here, you can’t join directly, invitation is needed to post on group board. For invitation, you are supposed to follow admin of that group, repin his/ her pins and wait for him to notice you or you can also send him a personal request message. Don’t promote your blog post in groups all the times, try to be social!

We are Best SEO Company in Lucknow doing On-page & Off-page Seo. for any query contact us at: +91 8181000018

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Digital Marketing Company in Lucknow

Advertising Agency and Digital Marketing Company

Digital Marketing or Online Marketing is certainly an important strategy for increasing your small business. Digital Marketing has changed the way customers interact with the buyers. We are a advertising agency in Lucknow helps change the perception of brands. With online marketing and digital marketing, mapping a company’s success is accurately possible. Now's Day marketing involves a lot more than just direct communication. When you’re looking at promoting your business in the Internet, An Digital Marketing Company focuses on the right kind of distribution. Online presence of your product or service matters a lot in every aspects of the growth of a company, because this is the era of Internet and Search.

Benefits of an Advertising Agency or Digital Marketing Company

A Digital Marketing Agency execute a plan and strategy to the customer to drive the goals.
An Advertising Agency that creates online campaigns, content strategy, marketing plans, website content and design and a host of other features.

Top Digital Marketing Companies Strategy

Strategies and plans by the top Digital Marketing companies in Lucknow, India. 

•   Collecting audience requirements
•   Competitor analysis
•   Strategy planning
•   Brand awareness
•   Prioritize the digital campaign and channels
•   Internet marketing channels and quick wins
•   Lead generation
•   Checking campaign oriented
•   Results and monthly analysis

About JustKlicks - Digital Marketing Company Lucknow

We're a Full Service Advertising Agency or Digital Marketing Company in Lucknow. After collecting the requirements we execute a plan and strategy to the customer to drive the goals. As a Best Digital Marketing Company in Lucknow we offer digital strategy, planning & creativity, resulting in successful campaigns. We includes SEO, SMO, SEM, content marketing, Affiliate marketing, Email marketing and blogging. The main purpose of online marketing is branding and lead generation. We are specializing in helping businesses make a profitable income from the Internet. We deal every facet of Digital Marketing, including Search Engine Optimization (SEO), Pay Per Click Management (PPC), Web Design, Graphics Design and Social Media Marketing (SMO). We provide Best Digital Marketing Services to our clients, we have different packages as per clients need.

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SEO Company - SEO Services in Lucknow

SEO Company - SEO Services in Lucknow

Today Online Marketing a big issue for all business owner. Digital Marketing efforts give you more positive results when compared to traditional marketing efforts like newspaper ads or commercials for TV or radio. SEO Services are necessary for any business to increase leads ROI as well. Our SEO Agency in Lucknow helps you get your website to show up towards the top of search engine results and this matters because everyone uses search engines for any information they needed. And people only click the top view results of the whole page. So to get these ideal visitors you have to be on top of search engines otherwise you just buried under a pile of a million other websites. A good SEO Company with Good SEO specialists can help you improve your PageRank. Position of the website plays an important role in the organic results. There are millions of websites on the web. And it is too difficult to stand out of the competition. Our SEO Services in Lucknow will help you to position your website on the top of the search engine.
Our aim to generate targeted traffic to the website and convert them to customers. Our SEO Company Lucknow gives your website a brand in the eyes of the users in Lucknow area. Our SEO Agency helps to ensure that a site is accessible to a search engine and improves the chances that the site is highly ranked by the search engine.

Why SEO Services Important.

1- Increase your Brand Visibility
2- Get relevant audience to your site
3- Get high ROI with less spending

How do we Work?
1- Business Analysis & Objectives: Our SEO Experts will discuss with you and take insights of your products/services.
2- Website Analysis: Our  Web team audit your website. We check for information, architecture, content, user experience and design.
3- Implement SEO Guidelines: SEO Professionals will implement technical SEO elements in the website to optimize the site for ranking. We follow ethical SEO practices to achieve long-term search rankings.
4- Monthly Reports & Management: We will analyse keyword ranking and traffic reports. We will focus on areas to improve by providing quality content which will help to outrank the competitors.

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Gray Hat SEO

Gray Hat SEO

Gray Hat SEO is an SEO practice that's riskier than White Hat SEO. Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. In this post, We'll get the answers to the following questions:

1. What is Gray Hat SEO?
2. Why does it matter?
3. What Gray Hat SEO should mean to you
4. What Graey Hat techniques

What Is Gray Hat SEO?

Gray Hat SEO is difficult to define. In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines."  

Why Does Gray Hat SEO Matter?

A proper understanding of Gray Hat SEO is important because it could improve your site's ranking without negative consequences, or it could cost you thousands in lost traffic. Google's best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn't automatically in the interest of search marketers or even the searchers themselves. What's more, Gray Hat SEO changes periodically; what's considered Gray Hat one year could be classified as Black or White Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.

Should You Be Implementing Gray Hat SEO Methods?

You don't gain much by getting on Google's bad side, and if you're unsure if a given method is going to violate Google's guidelines or not, it's probably best to avoid that tactic. Every marketer needs to evaluate risk versus reward on their own terms, but with Google's algorithms getting stricter and stricter all the time, your safest route as a business is going to be strictly white hat SEO.

Grey hat consists of techniques such as:

• Cloaking
• Purchasing old domains
• Duplicate content
• Link buying
• Social media automation and purchasing followers

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How to Get More Instagram Followers?

How to Get More Instagram Followers?

Now's Day Instagram is most popular social networking sites. Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. 
Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers.

1- Promote your Dedicated hashtag on your other social profiles, on your website, and in your email blasts.
2- Get Creative with your hashtags. Be funny, ironic or outrageous - but never boring.
3- watch topically relevant and trending hashtags. Join these Conversations to get in front of more people.
4- Use your bio link to drive traffic to your newest or most popular content.
5- Write descriptive captions. Storytelling will help generate engagement and sharing.
6- Interact with top influencers in your space and try to become one of their favorite people or brands.
7- Don't want a tagged photo of you or your brand on your profile? Edit tags to hide images from your profile.
8- Adjust your setting so any potentially embarrassing tagged photos won't show on your profile without your approval.
9- Develop your own unique recognizable visual style. Figure out how you want to stand out and make it so!
10- Visit the places tab to see what's happening locally your neighborhood, a city you're targeting in ads, or an event in a certain location.
11- Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content. 

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Why SEO is Important for Business?

Why SEO is Important for Business?

SEO is important for small businesses.
1) Visibility
Now, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. The idea is to be visible to the world and trust me nobody will be able to see you if you are just blatantly writing the content. it is going to be of no use, you are just wasting your time, money and resources.
Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. We optimize our product the more there are chances of the consumer finds it. Now you know why SEO is important for business.

2) Branding
Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. You need to brand your product to get into the subconscious minds of the consumers as this is going to help in people knowing the brand and the more the people know the brand there are more chances of creating leads. SEO helps you in making the people aware about your brand and this is going to make the customer depend on you easily. Your customer Google’s everything and the first page is the only options for him or her, so you need to decide what you want to do about it. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3) Credibility
Searchers give psychological rankings to brands on the basis of search results. Therefore, your business is going to generate leads on if it has a certain kind of credibility and that does not happen in a day or something. It takes time to optimize the whole thing and then Google also takes time to crawl your site and you are able to seek results a little later. By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you wants your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

4) Generates Traffic
You need to regulate the traffic in the right direction and make it work for your business. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

5) Exposure
SEO gives us a chance of exposing your brand in the market that too without investing a lot of money. If there wouldn’t have been Searching engine optimization then this would have been so expensive. Search engine Optimizing helps you in getting what you have always wanted. this is the kind of exposure that you were expecting and you will definitely get it over here. 

6) Cost-effective way of marketing
SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. 

7) Return on Investment
With SEO you get a higher Rate on Investment other than advertising and marketing.

8) Demographics-based targeting
Optimization will make your work easier altogether and you need not buy or spend money or time on the set of people that would not buy your product. So, be it age, sex, territory, preference, geography etc. you may choose the metrics and automate it according to what or how you want it to be.  This kind of targeting will definitely boost your sales and you will meet your targets within time. There are bigger chances of endearing success if you focus on this it may lead you to the bigger reveries that you have always seen.

9) Insight into the customers
SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it.

10) Measurable Results
SEO gives us a chance to deliver measurable results and allows us to fiddle with the metrics. You know your budget, success or failure, clicks, conversions, or other things worth knowing. We have a chance of understanding where we are going wrong or right without wasting time and money.

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Content Optimization in SEO

Content Optimization in SEO

Content optimization is more than using some top keywords in each page. Effective content optimization focuses on using very specific keywords in very specific places to send the strongest possible relevance signals for that keyword target.
The importance of placing keywords in the important places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.

• Page URL: The page URL in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to specify the page url, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page url.
• Title tag:The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results.
• Meta description: Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not effect rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
• Meta keywords: Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
• Headline: The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
• Body copy: Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. 

When trying to determine if the keyword has been used optimally in the body copy, follow these three priorities:

1- Using the exact keyword once in the body copy.
2- Natural readability.
3- Repeating the exact keyword again additional times while preserving readability.

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10 Social Media Marketing Strategy Trends for 2018

10 Social Media Marketing Strategy Trends for 2018

It is time to talk about the trends that is going to change the digital marketing game for 2018. Digital marketing is always evolving, and one of the areas that innovates the fastest is social media marketing.

1. Increased Consumption Of Videos:
Brands are going to heavily invest in Video Marketing as thats what people like to consume too today. Be it Facebook, Whatsapp, Instagram, Netflix, Amazon Promise or YouTube – Videos are the easiest and most convenient way people would like to grab content.
2. Instagram Stories Is Where The Creativity and Innovation Lies:
Brands that serves customers directly will find Instagram stories the most creative way to engage their audience. With seasonal stickers, rewind features, zoom in feature, Live polls, Live Stories, Live Stories that can involve 2 different profiles at the same time is going to be the biggest game changer. It is time you grow your follower base on Instagram and not on Facebook.
3. 2018 Is Going to Be Year of Instagram:
Facebook would like to Kill Snapchat in all possible ways. You would probably notice your posts on Facebook getting less traction but more engagement on Instagram. Facebook wants you to use Instagram heavily this will increase the usage pattern by all means and slowly kill the consumption of snapchat. Instagram advertisements, Instagram boost posts is where your investment should be.
4. Live Features Are Going To Soar, Brands will heavily invest in Live Tools, Live Campaigns:
If you haven’t really purchased a Live tool like BeLive or Wirecast – you should. Buy those equipments that can help you go Live in the most professional way. Live sessions gets you the maximum traction on Social Media. Especially the scheduled ones. So have a goal plan for your brand’s Live Sessions in 2018.
5. Facebook Ads Brand Funnel Will Be On Rise:
Facebook is changing the way Leads were generated on the internet. People are slowly creating a customer’s journey with respect to Facebook Advertisements. You can create audience out of people who have engaged with your page, messenger, advertisements, lead forms, videos etc. This is going to change the way Leads were generated on internet. A customer’s journey is going to be re-defined here. It is no more a platform for quick visibility and leads but it is visibility and from there what else will be made visible to your audience.
6. Website ChatBots Will Dominate All Form Of Conversion Techniques:
Artificial Intelligence based chatbots will replace all kinds of conversion tools. They are by far the most effective one. Tools like Collect Chat, DRIFT and many other will help brands converse and collect data of customers on website.
7. Influencer Marketing Will Slow Down:
Year 2017 was defined as year for influencer marketing. A lot of brands have tested their hands on influencer marketing and realised there is no clear or distinct way to measure. This year Influencer Marketing will slow down with more and more quality reach out than the quantity reach out.
8. Whatsapp For Business:
Brands like Goibibo, Bookmyshow has already integrated Whatsapp for Business. Facebook is testing ‘Whatsapp us’ as call to action for advertisement campaigns this will make the ads funnel even more interesting. It is time you grow your whatsapp contacts because Facebook’s next big bet after Instagram advertisements is going to on Whatsapp.
9. LinkedIn For B2B:
LinkedIn inMails is by far one of the most cost effective Business intelligence based marketing product that LinkeDIn has brought in for B2B marketers. LinkedIn sponsored posts, LinkedIn lead generation advertisements is where B2B Marketers will hang out.
10. Facebook Messenger Will Become The Next Big Marketing Weapon:
When compared to email marketing opening rates, Facebook messenger broadcasts have more opening rates. Local brands, local stores, bloggers should adapt Facebook Messenger marketing and integrate a chatbot for sequenced messages. Trust me, this will change the way you have done your internet marketing so far.

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How to drive more traffic to your Blog

How to drive more traffic to your Blog

Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
Create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic. There are a lot of tactics listed below and when used in the right way they can have a huge impact on your traffic.

1. Topic selection: 

If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, so you use more tool for latest trendy topic. 

• Google Trends – This will show you a graph of how interest has increased/decreased over time.
• BuzzSumo – This tool will show you which topics are generating the most social shares.
• SEMrush – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.

2. Promote with social media: 

Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.

3. Write more engaging Headlines:

Headlines for your blog posts are almost more important than the content itself. That's because Headlines help potential readers decide whether they should click and read more.

4. Make it easy to share your visual content: 

it’s important to make it easy for your readers to share your visual content. Make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. 

5. Add video:

Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site.

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Inbound Marketing

Inbound Marketing

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques. Inbound Marketing, and its various techniques, make sense for any business. Inbound Marketing meets your prospects at the moment they need information on a specific topic.

How Inbound Marketing Works:

• Write your compelling story  - You'll need a clearly defined, compelling story – a brand story, so you can can attract your ideal customers and earn your rightful place in the market. Understanding your customer needs and persona can help to define your story as you must relate your brand to them personally.
• An effective website that works - 68% of buyers use online search tools to begin their buying process, and this % can be higher with certain types of products or services. That means your website’s first impression is crucial. Is your website creating the right impression? Are you able to provide the buyer with the information they're looking for?  Can your customers clearly differentiate you from your competition? Is your website updated frequently so the information they find there is accurate? Do you have total control over your site’s content?
• Generate website traffic - The key to start generating traffic to your website with an Inbound Marketing program is that you promote the great content on your website by doing the following tactics; Search engine optimization (SEO), email marketing, pay per click (PPC) advertising, blogging and social media, 
• Convert website traffic into leads - To convert traffic into leads you'll need to have special offers, e-books, white papers, events and webinars, that will attract your target audience. Instead of giving information away for free, ask visitors to fill out a short form with their contact information in exchange for the information. Visitors who identify themselves by filling out a landing page form are then treated as leads. Now the prospect has given you permission to contact them. This way, you inform your audience through Inbound Marketing – rather than interrupt them. That means your communication to them is welcome, creating a warmer lead when the time comes for the sale.
• Convert leads into customers - Though not every lead that comes through your website is ready to buy at that moment, the goal of Inbound Marketing is to convert leads into customers. To keep your brand – and product or service, top of mind as prospects move through the sales funnel, you'll need to implement a lead nurturing workflow. Leads can also be segmented by scoring them until they're ready to be called by a sales person. This data can be seamlessly integrated into most CRM’s.
• Measure - If you care about your marketing ROI, then you must be willing to invest in the measurement tools that help refine and perfect your Inbound Marketing. 

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